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Reading: Aldi launches viral ‘American-style’ product for 95p as Brits brand it ‘10/10’
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Aldi has launched a new American-style pickle dip for just 95p - tapping into a bizarre TikTok food craze - and shoppers are already awarding the tangy tub top marks.
UK News

Aldi launches viral ‘American-style’ product for 95p as Brits brand it ‘10/10’

Will Millar
Last updated: 2026/07/22 at 3:39 PM
Will Millar
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3 Min Read
The Deli American Style Pickle Dip. (Jam Press/Aldi)
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Aldi has launched a new American-style product for less than £1 – and shoppers have already awarded it top marks.

The budget supermarket is tapping into an unusual food craze that has taken over TikTok, inspiring thousands of videos and increasingly bizarre recipes.

Social media users have embraced everything from themed charcuterie boards and homemade dips to margaritas featuring the tangy ingredient.

READ MORE: Iconic fashion chain plots comeback two years after disappearing from high streets

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Now Aldi has joined the trend with its new Deli American Style Pickle Dip, as reported by What’s The Jam.

The 170g tub costs 95p and is available in stores nationwide now.

It combines sour cream and soft cheese with crunchy gherkins and fragrant dill, creating a creamy dip with a tangy pickle flavour.

Aldi said the summer launch can be used for far more than simply dunking crisps.

The supermarket suggests placing it at the centre of a charcuterie board, spreading it on burger buns or even drizzling it over chips.

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Aldi has launched a new American-style pickle dip for just 95p - tapping into a bizarre TikTok food craze - and shoppers are already awarding the tangy tub top marks.
The Deli American Style Pickle Dip. (Jam Press/Aldi)

It said: “Calling all pickle lovers!

“Aldi has just launched the ultimate savoury summer essential that’s set to fly off shelves – the new Deli American Style Pickle Dip.

“This must-have creamy Pickle Dip is crafted with a rich blend of sour cream, soft cheese, crunchy gherkins and fragrant dill.”

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Shoppers have already expressed their excitement about trying the latest launch.

After food account UK Newest Foods shared the product on social media, one user tagged a friend and wrote: “I need to get this.”

Aldi launches its new American Style Pickle Dip for just 95p. Discover the creamy dill and gherkin dip shoppers call 10/10, now available in UK stores
A social media user reacts to the Deli American Style Pickle Dip. (Jam Press)

Another shopper gave the pickle dip a perfect verdict, writing: “10/10 no notes.”

The friend responded: “Na cos why does that sound unreal”.

Aldi launches its new American Style Pickle Dip for just 95p. Discover the creamy dill and gherkin dip shoppers call 10/10, now available in UK stores
A social media user reacts to the Deli American Style Pickle Dip. (Jam Press)

The Deli American Style Pickle Dip is available in Aldi stores across the UK now for 95p.

READ MORE: World’s oldest life-sized dinosaur sculptures restored to former glory for £27m

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