Ted Baker is plotting a major return to the high street almost two years after its disappearance from UK town centres.
The fashion retailer is preparing to open its first new standalone UK store later this year, marking the next stage in its comeback after every one of its British shops closed following the company’s collapse.
The move follows Ted Baker’s gradual return to physical retail through boutique concessions inside Selfridges stores.
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The latest opened at Selfridges Birmingham in the Bullring, selling a curated collection of occasionwear, accessories and lifestyle products.
It follows the launch of a similar Ted Baker boutique inside Selfridges at Manchester’s Trafford Centre in May.
Its owner, Authentic Brands Group, confirmed the first standalone store will open “very soon”, although the location has yet to be revealed, as confirmed by Retail Week.
Ted Baker’s UK store operator, No Ordinary Designer Label, entered administration in March 2024.
By August that year, all 46 UK stores had closed, bringing the brand’s 36-year presence on the British high street to an end and resulting in hundreds of job losses.
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Following the collapse, Authentic Brands Group began searching for a new operating partner before relaunching Ted Baker’s UK website in November 2024, once again selling menswear, womenswear and accessories online.
Founded in Glasgow in 1988, Ted Baker grew into one of Britain’s best-known fashion labels, with around 550 stores and concessions worldwide at its peak.
Further details of Ted Baker’s first standalone store, including its location and opening date, are expected to be announced in the coming months.
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