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Reading: Ralph Lauren selling £1,490 ‘6 7’ jumper following bizarre internet trend
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Ralph Lauren's £1,490 jumper with 6 7 on the front has shoppers cringing online - is it cashing in on a viral kids meme or paying tribute to the brand's 1967 founding year.
UK News

Ralph Lauren selling £1,490 ‘6 7’ jumper following bizarre internet trend

Charlie Watton
Last updated: 2026/01/23 at 11:12 AM
Charlie Watton
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2 Min Read
The Ralph Lauren 67 jumper. (Jam Press/Ralph Lauren)
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Shoppers have been left cringing after spotting a £1,490 ‘6 7’ Ralph Lauren jumper following a bizarre internet trend.

The designer brand has left fans reeling with many believing their latest products to be linked to a meme.

The knitted navy jumper has the numbers ‘6 7’ on the front in racing yellow.

READ MORE: Worried mum left red-faced after reporting ‘dead fish’ in park only to discover it was an art installation

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The cotton and silk top was made in Italy and is now available for £1,490.

Ralph Lauren's £1,490 jumper with 6 7 on the front has shoppers cringing online - is it cashing in on a viral kids meme or paying tribute to the brand's 1967 founding year.
The Ralph Lauren 67 jumper. (Jam Press/Ralph Lauren)

Those numbers have been part of a trend where kids sing out the digits whilst moving their hands up and down.

The meme started in the USA and quickly took the world by storm with youngsters across the globe confusing adults with their antics.

Shoppers online have now been left cringing by the jumper – claiming the fashion brand are trying to benefit from the trend.

However, a few eagle eyed punters believe it links to the year the business was founded – 1967, as reported by What’s The Jam.

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Ralph Lauren's £1,490 jumper with 6 7 on the front has shoppers cringing online - is it cashing in on a viral kids meme or paying tribute to the brand's 1967 founding year.
The Ralph Lauren 67 jumper. (Jam Press/Ralph Lauren)

Marie said: “Wait I’m so sorry, this is real?”

Evelyn added: “Just because of one random boy.”

Social media comment on the post of Ralph Lauren's £1,490 jumper with 6 7 on the front has shoppers cringing online - is it cashing in on a viral kids meme or paying tribute to the brand's 1967 founding year.
Social media comment on the post. (Picture: Jam Press)

Lyss said: “It’s wild because someone will buy this.”

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Another said: “There’s no way.”

One added: “Ralph Lauren was founded in 1967.”

Social media comment on the post of Ralph Lauren's £1,490 jumper with 6 7 on the front has shoppers cringing online - is it cashing in on a viral kids meme or paying tribute to the brand's 1967 founding year.
Social media comment on the post. (Picture: Jam Press)

A spokesperson for Ralph Lauren said: “Spun in a half-cardigan stitch, this oversize roll neck jumper pays homage to Ralph Lauren’s inception with a bold intarsia-knit “67” on the front.

“Crafted in Italy, this style is made from a luxurious blend of ultra-soft cotton and brilliant silk, creating a precious, breathable fabric ideal for the warmer months.”

READ MORE: Schoolboy sinks unbelievable 27ft basketball trick shot on family driveway

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TAGGED: brands, clothes, Fashion, Luxury, news, selling, shocking, Viral

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