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Reading: Bizarre £25 ultra-beige children’s toy roasted by shoppers online with MILLENNIALS blamed for creating ‘colourless world’
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Muted rainbow toy sparks online backlash: Millennial aesthetic blamed for 'plainbow' with beige, taupe, and grey hues, leaving parents questioning its visual appeal.
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Bizarre £25 ultra-beige children’s toy roasted by shoppers online with MILLENNIALS blamed for creating ‘colourless world’

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Last updated: 2024/12/19 at 10:05 AM
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The Stacking rainbow beige wooden children's toy. (Jam Press/Jabadabado)
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A rainbow baby toy has been slammed online thanks to the only colours used being various shades of grey and beige.

The sweet toy features eight stackable arched pieces, which together form a rainbow shape.

But instead of the usual red, orange, yellow, green, blue, indigo, and violet, there is taupe, beiges, creams and greys.

READ MORE: Hilarious moment woman caught on doorbell camera in front of exasperated boyfriend after work Christmas do

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Dubbed a ‘plainbow’ by scathing X users, after pictures of the toy garnered 2.9 million views, millennials are being blamed for the lack of colour in the aesthetic toy, reports What’s The Jam.

Muted rainbow toy sparks online backlash: Millennial aesthetic blamed for 'plainbow' with beige, taupe, and grey hues, leaving parents questioning its visual appeal.
The Stacking rainbow beige wooden children’s toy. (Jam Press/Jabadabado)

The post shared a pictured of the Jabadabado Stacking Rainbow for children 18 months+, with the caption: “‘Stacking Rainbow’ in all your classic fun rainbow colours! Including beige, taupe, sleet and misery!”

It racked up more than 200,000 likes and hundreds of comments.

One person said: “Can we stop with the millennial grey and beige.”

Social media comment on the post of Muted rainbow toy sparks online backlash: Millennial aesthetic blamed for 'plainbow' with beige, taupe, and grey hues, leaving parents questioning its visual appeal.
Social media comment on the post. (Picture: Jam Press)

“HOW is that a rainbow?” another user wondered.

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Someone else joked: “Send it to Molly Mae.”

Another user dubbed it a “Plainbow”, while someone else said: “I’m so worried for babies visual development.”

Another called it “gloom and doom” while someone else dubbed it a “Brutalist rainbow”.

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Social media comment on the post of Muted rainbow toy sparks online backlash: Millennial aesthetic blamed for 'plainbow' with beige, taupe, and grey hues, leaving parents questioning its visual appeal.
Social media comment on the post. (Picture: Jam Press)

“That has to be a filtered pic right? Right??” one shocked user wrote.

One person asked: “Why do they want to live in a color-less world?”

Someone else said: “Talk about a unique take on the rainbow—who knew beige and misery could make the list?”

Social media comment on the post of Muted rainbow toy sparks online backlash: Millennial aesthetic blamed for 'plainbow' with beige, taupe, and grey hues, leaving parents questioning its visual appeal.
Social media comment on the post. (Picture: Jam Press)

The toy is sold by Swedish design company Jabadabado and describes itself as “synonymous with wooden toys and children’s room decor in a playful and trendy design”.

The toy is out of stock on the company website but retails in other online shops for around £25.

Other toys in the collection include a pull-along snail toy for the rainbow to sit on, and puzzles featuring equally muted tones.

Muted rainbow toy sparks online backlash: Millennial aesthetic blamed for 'plainbow' with beige, taupe, and grey hues, leaving parents questioning its visual appeal.
The Pull and stacking snail beige wooden children’s toy. (Jam Press/Jabadabado)

Jam Press has contacted Jabadabado for comment.

READ MORE: Horrifying moment nurse finds huge spider in Shein parcel

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