M&S makes major price change to more than 50 products across UK stores

Marks and Spencer is slashing the prices of more than 50 products as it steps up its battle with other UK supermarkets.

Shoppers will save as much as £1.60 on individual items following a £4 million investment in the retailer’s organic range.

The biggest cash reduction is on organic balsamic vinegar, which has fallen from £6 to £4.40.

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Organic honey granola is £1.20 cheaper at £4, while lamb mince has dropped by £1.10 to £6.40.

One of the largest percentage reductions applies to organic potatoes, which have fallen by almost 36% from £2.65 to £1.70, as reported by What’s The Jam.

M&S Organic Breakfast Tea has been cut from £2.75 to £1.90, with organic garlic now available from 70p and bags of organic carrots from 90p.

The cuts cover a range of fruit, vegetables, meat, dairy products and store-cupboard essentials.

Selected organic carrots, lamb, pasta and potatoes are also joining the M&S Remarksable Value range.

Prices within the range are benchmarked against rival supermarkets, while M&S says its products retain its usual quality and sourcing standards.

The move comes as M&S seeks to double its share of Britain’s growing organic food market.

The market is worth almost £2 billion and grew by 4.4% during the past year, according to Worldpanel figures supplied by the retailer.

More than a third of M&S customers also say they buy more organic food than they did five years ago.

Alex Freudmann, managing director of M&S Food, said: “We’re on a journey at M&S Food to become a true shopping list retailer, giving customers more reasons to shop with us more often and for more of what they need each week.

“Organic is a category with huge potential.

“That’s why we’re investing over £4 million to lower prices on more than 50 organic staples, bringing together trusted M&S quality, accredited organic sourcing at great value.

“It’s another important step in making M&S accessible to more customers while supporting our ambition to grow the food business.”

M&S is also introducing dedicated organic sections at larger and newer Foodhalls, bringing frozen, chilled and store-cupboard products together in one place.

Full list of reduced items

• Organic Plain White Flour £2.60 £2.05
• Organic Red Kidney Beans £1.35 £1.25
• Organic Honey Granola £5.20 £4.00
• Organic Coconut Oil £4.00 £3.85
• Organic Breakfast Tea 50 £2.75 £1.90
• Organic Baked Beans £1.10 £1.00
• Organic Chopped Tomatoes £1.30 £1.25
• Organic Self Raising White Flour £2.60 £2.05
• Organic British Butter £3.30 £3.20
• 1pt Organic English Semi-skimmed Milk £1.25 £1.20
• Organic Honey J £3.70 £3.35
• Organic Carrot Bag £1.25 £0.90
• Organic Green Lentils £2.70 £2.30
• Organic Couscous £2.30 £2.00
• Red Lentils £2.40 £2.30
• Organic Fusilli £2.30 £1.90
• Organic Crop Potatoes £2.65 £1.70
• Org Strong White Bread Flour £2.60 £2.05
• Organ Pink Lady £3.25 £3.00
• Org Strong Wholemeal Flour £2.60 £2.05
• Organic Raisins £3.00 £2.80
• Full Fat Organic Milk £2.40 £2.00
• Organic Sultanas £3.00 £2.80
• Organic Gala Apples £2.40 £2.20
• Organic Cucumber £1.65 £1.30
• Organic Unwaxed Lemon £2.25 £2.00
• Organic B/Berries £3.00 £2.90
• Organic Chestnut Mushrooms £2.50 £2.25
• Organic Mixed Pack Pepper £2.25 £1.75
• Organic Mature Cheddar £5.00 £4.50
• Organic Courgettes £2.60 £2.45
• Organic Rosa 375g £2.50 £2.25
• Organic Gem Lettuce £1.80 £1.60
• Organic Carrots £2.10 £1.60
• Organic Lamb Mince £7.50 £6.40
• Organic Eggs Med X6 £3.00 £2.60
• Organic Celery £1.50 £1.40
• Organic Eggs Lge X6 £3.65 £3.30
• Organic Cooked Prawns £5.50 £4.95
• Organic Dates £3.60 £3.50
• Organic Soft Prunes £3.60 £3.50
• Organic Spinach 200g £2.25 £2.00
• Organic Soft Apricots £4.25 £4.20
• Organic Cauliflower £2.30 £2.00
• Organic Balsamic £6.00 £4.40
• Organic Extra Virgin Oil £7.25 £6.75
• 300ml Org Cream £2.00 £1.70
• Organic Sweet Gem Lettuce X2 £2.00 £1.70
• Organic Baby Rocket Salad 80g £2.40 £2.00
• Organic Rocket 80g £2.40 £2.00
• Organic Avocados £2.75 £2.60
• Organic Mixed Eggs X12 £5.50 £5.40
• Organic Leeks £2.20 £2.10
• Organic Cabbage £1.50 £1.35
• Organic Salad Pots £2.25 £2.00
• Organic Brown Onion £1.75 £1.65
• Organic Butternut Squash £2.00 £1.90
• Organic Red Onions £1.50 £1.45

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