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Reading: Shoppers not loving shops selling Valentine’s gifts SIX WEEKS before most romantic day of year
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Shoppers are unimpressed as Valentine’s gifts appear in stores six weeks early, sparking debate about retail calendars and consumerism. Too soon, or just business as usual?
UK News

Shoppers not loving shops selling Valentine’s gifts SIX WEEKS before most romantic day of year

Grace Donohoe
Last updated: 2025/01/02 at 12:05 PM
Grace Donohoe
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2 Min Read
Valentines items on sale at Home Bargains in Eccles. (Picture: Jam Press)
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Shoppers are not loving shops selling Valentine’s gifts SIX WEEKS before the most romantic day of the year.

Stunned customers spotted heart mugs, sweets and table decoration confetti.

The Valentine’s Day products were on display next to reduced Christmas decorations.

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They were seen in Home Bargains store in Eccles, Greater Manchester yesterday (1 Jan).

Shoppers are unimpressed as Valentine’s gifts appear in stores six weeks early, sparking debate about retail calendars and consumerism. Too soon, or just business as usual?
GV – Home Bargains in Eccles. (Picture: Jam Press)

It was six weeks and two days before Valentine’s Day which is on February 14.

One shopper said: “Can I not go shopping without being reminded of my loneliness?”

Social media comment on the post of Shoppers are unimpressed as Valentine’s gifts appear in stores six weeks early, sparking debate about retail calendars and consumerism. Too soon, or just business as usual?
Social media comment on the post. (Picture: Jam Press)

Another said: “The consumerism doesn’t stop.”

Belle said: “Girl you don’t know the difficulty of the retail calendar.

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“A few days ago we put out Easter eggs with the Christmas stuff.”

One disgruntled shopper said: “Already?”

Social media comment on the post of Shoppers are unimpressed as Valentine’s gifts appear in stores six weeks early, sparking debate about retail calendars and consumerism. Too soon, or just business as usual?
Social media comment on the post. (Picture: Jam Press)

One shopper added: “Favourite holiday is the day after Valentine’s when everything is on sale.”

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Shoppers are unimpressed as Valentine’s gifts appear in stores six weeks early, sparking debate about retail calendars and consumerism. Too soon, or just business as usual?
Valentines items on sale at Home Bargains in Eccles. (Picture: Jam Press)

Love themed pyjamas have also been spotted in Sainsbury’s.

TK Maxx have also joined in, with home decor including candles all displaying hearts in support of the upcoming holiday celebration, as reported by What’s The Jam.

Shoppers are unimpressed as Valentine’s gifts appear in stores six weeks early, sparking debate about retail calendars and consumerism. Too soon, or just business as usual?
Valentines items on sale at Home Bargains in Eccles. (Picture: Jam Press)

John Lewis got their stock in early too, with the retailer displaying Valentine’s gifts before Halloween and Christmas last year.

Home Bargains has been approached for comment.

READ MORE: Lamborghini worth £235,000 seized by cops after driver spotted ‘driving carelessly’

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