Greggs lovers were sent into meltdown after the bakery giant’s famous vegan sausage roll appeared to disappear from shelves.
Worried shoppers flooded social media claiming the cult favourite had vanished, with some even fearing it had been pulled completely.
The panic kicked off when customers noticed the plant-based bake was missing in multiple stores across the UK, as reported by Whats The Jam.
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Threads quickly popped up on Reddit pages r/greggsappreciation and r/VeganUk on Saturday (18 April), as baffled fans searched for answers.
One user asked: “Where are the vegan sausage rolls??”
The person added: “My daily ritual of walking to Greggs has been RUINED by the lack of vegan sausage rolls… can anyone provide any insider information on this?”
Others soon joined in, reporting the same issue in different areas.
One person wrote: “It’s the same in the Edinburgh area! Had the craving and tried 3 different outlets on my route with no avail!”
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Another user said: “Last 2 times I’ve been in two different Greggs they haven’t had any.”
One person added: “Didn’t have any or even a shelf for them in the last 2 Greggs I’ve been into.”
While another user posted: “What!? This would be devastating news if true.”
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The sudden disappearance left some customers claiming their usual Greggs trips had been “ruined”.
But the bakery chain has now moved to calm fears.
A spokesperson said: “We experienced a brief interruption to supply of the Vegan Roll in some shops last week.
“Availability has now returned to normal across our shops.”
The vegan sausage roll – launched in 2019 – has since become one of Greggs’ biggest hits, winning over both plant-based fans and curious meat-eaters alike.
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