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Reading: Budget savvy dad reveals how to make it to payday with £23 ‘survival shop’
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A savvy dad has gone viral sharing his budget "survival shop" that feeds a family until payday for just £23, using staples from Aldi, Asda and Farmfoods to stretch every penny.
UK News

Budget savvy dad reveals how to make it to payday with £23 ‘survival shop’

Elle James
Last updated: 2026/04/21 at 3:00 PM
Elle James
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3 Min Read
Elliot Jeory food shop. (Jam Press/@costoflivingcrisistips)
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A savvy dad has revealed how shoppers can make it to payday with just £23 – thanks to a clever “survival shop” designed to stretch every last penny.

Elliot Jeory is well known for finding a good deal or spotting a bargain from a mile away, and regularly shares his top tips with his 435,000 followers.

The 39-year-old revealed the essentials people should buy when shopping in the middle of the month, in order to stretch the budget and food until payday arrives.

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Elliot says while it isn’t a “full shop”, his simple essentials are the “minimum that you should have.”

“First of all, get a big block of cheese; that’ll last you at least a couple of weeks, no problem,” Elliot, from Preston, Lancashire, told Whats The Jam.

A savvy dad has gone viral sharing his budget "survival shop" that feeds a family until payday for just £23, using staples from Aldi, Asda and Farmfoods to stretch every penny.
Elliot Jeory. (Jam Press/@costoflivingcrisistips)

“Then you wanna get two big bottles of milk; use one now and stick one in the freezer for emergencies.

“Do the same thing with bread, buy one loaf now and stick one in the freezer.

“Then when you eat the first loaf, defrost the second loaf.

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“If you do it like this, you’ll never run out of food.”

The dad-of-tw added: “Get yourself some cheap Weetabix.

“You get 36 Weetabix in this box, £2.19, that’s 18 days worth of breakfast.

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“Buy a couple of bags of rice, 52p each, and a pack of chicken wings as well.

“Put them in the freezer, one kilo and get a pack for now.

“Couple bags of pasta, 41p each, or spaghetti, 28p.

“Get two to four cans of chopped tomatoes, 43p and some beans as well.

(Jam Press/@costoflivingcrisistips)

“Get a dozen eggs and then some butter, and a bit of seasoning for your chopped tomatoes and rice or pasta.”

If you followed Elliot’s full shopping list, it would cost £23.61 and your shopping should last until the end of the month.

However, he does note that some things can be swapped out, such as the pasta or spaghetti, so it would work out even cheaper.

It is also worth noting that Elliot visits several different supermarkets, including Aldi, Asda and Farmfoods, to get the best prices on each product.

Elliot added: “So worst case scenario, you got no money.

“You got your bread, your butter, your cheese, your beans, your eggs, your pasta, your rice.

“You’ll get through to payday no problem.”

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TAGGED: cost of living crisis, family, food, food hacks, news, saving money, shocking, uk, Video, Viral

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