Aldi has removed Argentinian wine from the shelves of one of its UK stores ahead of England’s crunch World Cup semi-final against Argentina.
Shoppers visiting the supermarket’s wine aisle were met with empty shelves where the popular Argentinian Malbec would usually be displayed.
Instead, a sign read: “We have removed our Argentinian Malbec from the shelves in solidarity ahead of the game tomorrow. It’s coming home!”
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The bottles that have been pulled from the shelf include Aldi’s Buenos Vides Argentinian Malbec (£5.29), Buenos Vides Interi-Mendoza Malbec (£6.85) and Buenos Vides Jammy Malbec (£5.99).
The supermarket said the tongue-in-cheek move was a show of patriotic support ahead of tonight’s highly anticipated showdown, as reported by Whats The Jam.
Customers looking for a bottle to enjoy while watching the match are instead being encouraged to choose one of Aldi’s non-Argentinian wines.
Aldi also shared the stunt on Instagram, posting: “The only thing NOT coming home is your nice bottle of vino (soz x).”
The retailer doubled down in the caption, joking: “If this doesn’t help us win, we don’t know what will.”
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The post quickly attracted thousands of likes and plenty of amused football fans.
One person commented: “Patriotism before Profit. Well done Aldi UK.”
Another wrote: “Iconic!”
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Someone else added: “Hahahaha love this.”
A fourth simply said: “Hilarious.”
Other shoppers also praised the supermarket’s marketing team, with one writing: “Your creative team are brilliant!”
Another joked: “Now I respect Aldi even more.”
England face Argentina tonight for a place in the World Cup final.
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