Tom Kerridge has hiked the price of lobster at his super posh restaurant at Harrods.
The upmarket simply fried seafood used to cost £75.
But the TV cook has now raised it to £80 as millions of Brits are struggling amid the cost-of-living crisis.
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Many are feeling the pinch more at this time of year due to paying for the cost of Christmas.
Kerridge, 51 – known for appearing on shows like Saturday Kitchen – has been slammed for his pricey fish and chips there.
The eatery called Kerridge’s Fish and Chips sparked outrage last year for charging £37 for the classic English meal.
It is located inside the luxury department store, in Knightsbridge, West London.
But there is some good news for customers, Kerridge had reduced the price of his desserts.
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His Mississippi Mud Pie and Affogato were both £15 but are now £12.50.
So punters can come out quits on the lobster if they eat TWO puddings.
The lobster dish – which is 672 calories – only comes with herb butter.
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Side dishes – like Cornish new potatoes or Kerridge’s hand-cut triple cooked chips – are £9.50 on top.
Minted peas or Tenderstem broccoli with tartare mayonnaise cost £8.50.
The Mississippi Mud Pie comes with chocolate brownie pieces, whipped cream, chocolate shavings and salted chocolate sauce.
The Affogato is coffee syrup, frosted cocoa nibs and coffee beans served with a ganache.
Kerridge’s controversial fish and just eight chips first went on sale in May last year costing £35.
Despite the outrage it was increased by £2 to £37 just five months later.
In May this year, he increased the price of his Kerridge’s Fish Finger Sandwich from £18 to £27 at the Harrods restaurant.
The only difference is it came with chips.
Customers have previously blasted his prices.
One customer fumed: “What planet is he on, there is a cost of living crisis.
“Who can afford his prices?”
Phil Chadwick said: “Better off doing your own.”
Another – named Julie – added: “Too expensive.”
Kerridge has two Michelin stars and runs eight restaurants.
Last month he was slammed for hiking the cost of his cook-at-home festive dinner and you have to do it in the garden on a £2,000 BBQ.
The TV cook is charging £280 for his Christmas Box which is £65 more than last Yuletide, as reported by What’s The Jam.
READ MORE: Gordon Ramsay’s prawn cocktail Christmas starter mocked for being too small