A Japanese supermarket has launched a new product proving divisive online – “drinkable” mayonnaise.
The chain, Lawson, released the Nomu mayo cup drink, with a picture of a mayonnaise bottle and squirts of the condiment decorating the front.
For sale at ¥198 (£1.04) for 200ml, the convenience store described it as “the chilled drink mayo fanatics have long been waiting for”, according to local news.
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The sauce is popular across Japan, but the label states with is a “mayonnaise-style drink” – not strictly the sauce in its usual form – and it is currently in a “test sale period” to see if it is popular enough to become a permanent fixture.
The product has been described as “diabolical” online, where pictures of the drink went viral garnering 36,000 likes, as reported by What’s The Jam.
One person commented: “If you drinking that you diabolical.”
“Ewwwww that’s horrible,” another person agreed.
Someone else joked: “I’m more shocked America didn’t come up with the idea first.”
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“My cholesterol went up reading that,” another user quipped.
Others likened it to “sperm” and said it was “cursed”.
Someone else commented: “I like mayo but even i would gag!! Maybe mayo is different in Japan.”
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But others were more open to the unique beverage.
One said: “I would try it.”
“I SAID I NEED IT,” said another fan.
Someone else added: “In their defense, Japanese mayo is waaaay better than American mayo.”
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