Three farmers were drenched in manure while cruising around in a sports car.
Paul Dandlberger, Fabian Kerschbaumer, and Johannes Lindner wanted to promote their beer tent at an upcoming festival.
So they thought they’d film a fun video and see if they could make it go viral.
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Luckily for the trio, the clip quickly racked up over 2m views on Instagram.
The video showed Paul, Fabian, and Johannes driving the silver convertible through a field.
As soon as they stopped the car, liquid manure was poured on the fellas from a vacuum truck.
Covered in muck, they promoted their beer tent and drove off with a smile.
Paul, Fabian, and Johannes are members of the Stephanskirchen Young Farmers Association in the town of the same name, located south-east of Munich, Germany.
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Fabian explained: “We were thinking of ways of promoting our beer tent and realised that funny videos with captions are trending on Instagram.
“At some point we thought ‘why not buy a convertible and mess it up?’”
And they achieved their aim of going viral after hitting a million views in less than 48 hours, as reported by What’s The Jam.
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A week later, it racked up another cool million.
One local said: “That’s what AI was invented for, guys!”
“You could have done anything, really anything, and you chose this,” added Lisa.
Sebastian said: “I wonder how bad the other ideas were…”
Bought for €200, the young farmers said the car had no chance of passing an MOT and was destined for the scrapheap.
They had previously used it in a tractor video last month.
After being sprayed with manure, they cleaned the old Peugeot with a pressure washer so it could be used in future videos.
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