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Reading: Shopper ‘shocked’ after finding rare black truffle at food market – sold at £3,100 per kilo
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At a London food market, a rare black truffle fetches a hefty price of £310 per 100 grams, leaving shoppers astonished at its luxury.
UK News

Shopper ‘shocked’ after finding rare black truffle at food market – sold at £3,100 per kilo

Amy Walters
Last updated: 2024/04/12 at 9:34 AM
Amy Walters
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3 Min Read
The Black Truffle on sale in London’s Borough Market that carries a hefty price tag. (Picture: Jam Press)
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A shopper has spotted a black truffle being flogged for thousands of pounds at a popular London food market.

The cooking ingredient, which is found underground, attached to tree roots, is very rare – which is also why it’s so expensive.

The fresh black truffle was encased in a glass container inside a glass case by the till of one of the stall holders.

The price tag? £310 per 100 grams – meaning you’d have to splash over three grand for a kilo.

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READ MORE: Outraged woman receives ‘shocking’ food in Too Good To Go order from Morrisons

“When I saw the price, I couldn’t believe my eyes,” Allie, who is in her 30s, lives in the capital and often shops for fresh ingredients at food markets, told What’s The Jam.

“I know it’s rare and expensive but £310 for a piece of truffle?

At a London food market, a rare black truffle fetches a hefty price of £310 per 100 grams, leaving shoppers astonished at its luxury.
The Black Truffle on sale in London’s Borough Market that carries a hefty price tag. (Picture: Jam Press)

“I was shocked.

“Even though I’m a big foodie and former chef, I still don’t get the hype.

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“Most people usually love or hate truffles, and I definitely fall into the latter category.

“I’d much rather spend that kind of money on a fancy meal in a restaurant.”

Allie noticed the rare treasure at Borough Market on 29 March.

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In 2012, the world’s biggest Périgord truffle was sold in the south of France, weighing a whopping 1.3kg.

At a London food market, a rare black truffle fetches a hefty price of £310 per 100 grams, leaving shoppers astonished at its luxury.
A general view of London’s Borough Market. (Picture: Jam Press)

While the sale price wasn’t confirmed, black truffles in the same area were retailing for £855 per kg at the time.

The Périgord’s title was revoked in 2014 when Guinness World Records crowned a Tuber magnum pico truffle as the world’s largest – coming in at 1.7kg.

It was sold to the highest bidder at Sotheby’s New York for £39,154.

In Italy and France, pigs and mixed-breed dogs are used to sniff out the pricey fungus.

Throughout the UK, there are 13 known species, which are incredibly rare to locate.

With their oaky, nutty and earthy taste, comparable to black olives, they are often paired with cheese, wine and pasta.

READ MORE: Unloved John Lewis toy frog sells out after online shoppers get guilt tripped into buying it

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