By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
What's The JamWhat's The Jam
  • Home
  • Latest News
    • UK News
    • World News
  • Super ViralHot
  • Lifestyle
    • Health and Fitness
    • Photography
    • Property
  • Humor
  • Celebrity
  • Weird
  • Videos
  • All Topics
    • Babies and Kids
    • Celebrity
    • Comedy and Humor
    • Documentary and Reportage
    • Fails
    • Health and Fitness
    • Holidays and Travel
    • Influencers and Models
    • Latest Videos
    • Life Hacks
    • Lifestyle
    • Nature and Wildlife
    • Pets and Animals
    • Photography
    • Property
    • Real Life
    • Sport
    • Strange and Bizarre
    • Super Viral
    • UK News
    • World News
Search
  • Health and Fitness
  • Holidays and Travel
  • Nature and Wildlife
  • Pets and Animals
  • Photography
  • Babies and Kids
  • Comedy and Humor
  • Fails
  • Real Life
  • Strange and Bizarre
  • Submit News
  • Customize Interests
  • Bookmarks
  • Newsletter
  • Who Are We
  • Privacy
  • Terms
  • Write For Us
  • Advertise
  • Contact
© 2023 What's The Jam. All Rights Reserved.
Reading: Shopper ‘shocked’ after finding rare black truffle at food market – sold at £3,100 per kilo
Share
Notification Show More
Aa
What's The JamWhat's The Jam
Aa
  • News
  • World
  • Viral
  • Funny
  • Weird
  • Celebrity
  • DIY
  • Lifestyle
  • Sport
  • Videos
Search
  • Home
    • News
    • World
    • Super Viral
    • Videos
  • All Topics
    • Babies and Kids
    • Celebrity
    • Comedy and Humor
    • Documentary and Reportage
    • Fails
    • Health and Fitness
    • Holidays and Travel
    • Influencers and Models
    • Life Hacks
    • Lifestyle
    • Nature and Wildlife
    • Pets and Animals
    • Photography
    • Property
    • Real Life
    • Sport
    • Strange and Bizarre
  • Quick Links
    • Customize Interests
    • Bookmarks
    • Privacy Policy
    • Terms of use
    • Write For Us
    • Advertise
    • Contact
Have an existing account? Sign In
Follow US
  • Privacy
  • Terms
  • Write For Us
  • Advertise
  • Contact
© 2023 What's The Jam. All Rights Reserved.
At a London food market, a rare black truffle fetches a hefty price of £310 per 100 grams, leaving shoppers astonished at its luxury.
UK News

Shopper ‘shocked’ after finding rare black truffle at food market – sold at £3,100 per kilo

Amy Walters
Last updated: 2024/04/12 at 9:34 AM
Amy Walters
Share
3 Min Read
The Black Truffle on sale in London’s Borough Market that carries a hefty price tag. (Picture: Jam Press)
SHARE

A shopper has spotted a black truffle being flogged for thousands of pounds at a popular London food market.

The cooking ingredient, which is found underground, attached to tree roots, is very rare – which is also why it’s so expensive.

The fresh black truffle was encased in a glass container inside a glass case by the till of one of the stall holders.

The price tag? £310 per 100 grams – meaning you’d have to splash over three grand for a kilo.

- Advertisement -

READ MORE: Outraged woman receives ‘shocking’ food in Too Good To Go order from Morrisons

“When I saw the price, I couldn’t believe my eyes,” Allie, who is in her 30s, lives in the capital and often shops for fresh ingredients at food markets, told What’s The Jam.

“I know it’s rare and expensive but £310 for a piece of truffle?

At a London food market, a rare black truffle fetches a hefty price of £310 per 100 grams, leaving shoppers astonished at its luxury.
The Black Truffle on sale in London’s Borough Market that carries a hefty price tag. (Picture: Jam Press)

“I was shocked.

“Even though I’m a big foodie and former chef, I still don’t get the hype.

- Advertisement -

“Most people usually love or hate truffles, and I definitely fall into the latter category.

“I’d much rather spend that kind of money on a fancy meal in a restaurant.”

Allie noticed the rare treasure at Borough Market on 29 March.

- Advertisement -

In 2012, the world’s biggest Périgord truffle was sold in the south of France, weighing a whopping 1.3kg.

At a London food market, a rare black truffle fetches a hefty price of £310 per 100 grams, leaving shoppers astonished at its luxury.
A general view of London’s Borough Market. (Picture: Jam Press)

While the sale price wasn’t confirmed, black truffles in the same area were retailing for £855 per kg at the time.

The Périgord’s title was revoked in 2014 when Guinness World Records crowned a Tuber magnum pico truffle as the world’s largest – coming in at 1.7kg.

It was sold to the highest bidder at Sotheby’s New York for £39,154.

In Italy and France, pigs and mixed-breed dogs are used to sniff out the pricey fungus.

Throughout the UK, there are 13 known species, which are incredibly rare to locate.

With their oaky, nutty and earthy taste, comparable to black olives, they are often paired with cheese, wine and pasta.

READ MORE: Unloved John Lewis toy frog sells out after online shoppers get guilt tripped into buying it

Have a story to tell? Hello@whatsthejam.com
TAGGED: expensive, food, London, news, restaurant, shocking, uk

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
[mc4wp_form]
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Twitter Copy Link Print
Share
What do you think?
Love0
Sad0
Happy0
Sleepy0
Angry0
Dead0
Wink0
Previous Article UK pub serves up a unique treat: a special menu for dogs, allowing owners to enjoy a pint with their furry friends. Bark Brew Dog 'Beer' included! Is this the most dog-friendly pub in the UK? Boozer offers canine food menu from just £3
Next Article After 105 years, 'Ivanhoe' by Sir Walter Scott is returned to a Colorado library, highlighting the enduring legacy of literature and the value of libraries. Book returned to library after 105 years – with £11,000 fine due
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected

235.3k Followers Like
69.1k Followers Follow
11.6k Followers Pin
56.4k Followers Follow
136k Subscribers Subscribe
4.4k Followers Follow
- Advertisement -
Ad imageAd image

Latest News

Scientists identify the male of a parasitic wasp that devours praying mantis eggs from the inside - after spotting the species in a social media post.
Creepy parasite wasp that turns UNBORN BABIES INTO FOOD for its young has male spotted for first time
Nature and Wildlife 3 July 2026
Shopper reveals hidden Tesco shelf trick that pulls products forward automatically, helping shorter customers reach items - and it's gone viral.
Shopper shares game-changing supermarket hack for short people to reach top shelf
Life Hacks 3 July 2026
Injured bearded dragon Ned gets a custom 3D-printed leg splint, becoming the first animal at his sanctuary to receive the innovative treatment.
Lucky bearded dragon gets 3D-printed limb to walk again
Pets and Animals 3 July 2026
Morrisons brings back axed fish and meat counters after shopper backlash
UK News 3 July 2026

You Might also Like

Scientists identify the male of a parasitic wasp that devours praying mantis eggs from the inside - after spotting the species in a social media post.
Nature and Wildlife

Creepy parasite wasp that turns UNBORN BABIES INTO FOOD for its young has male spotted for first time

3 July 2026
Shopper reveals hidden Tesco shelf trick that pulls products forward automatically, helping shorter customers reach items - and it's gone viral.
Life Hacks

Shopper shares game-changing supermarket hack for short people to reach top shelf

3 July 2026
Injured bearded dragon Ned gets a custom 3D-printed leg splint, becoming the first animal at his sanctuary to receive the innovative treatment.
Pets and Animals

Lucky bearded dragon gets 3D-printed limb to walk again

3 July 2026
UK News

Morrisons brings back axed fish and meat counters after shopper backlash

3 July 2026
Adorable snow leopard twins have taken their first steps outside at a Scottish wildlife park - venturing from their den under the watchful eye of first-time mum Pari.
Pets and Animals

Adorable snow leopard cubs take first steps in UK wildlife park

3 July 2026
Lidl expands its Lidl & Go self-scanning service to 37 more UK stores, letting shoppers track spending and savings in real time using the Lidl Plus app.
UK News

Lidl expands major trial across UK stores with money-saving feature for shoppers

3 July 2026
A woman whose flat overlooks Brentford's Premier League stadium says the perfect pitch view has become a dating red flag - with football-loving gold diggers using her for the game.
Lifestyle

Woman whose flat overlooks football stadium says ‘gold diggers’ only message her to watch the match

3 July 2026
An extraordinary 80-metre exhibition depicting the D-Day landings, Spitfires and the Blitz has been created entirely from knitting and crochet by 200 volunteers.
UK News

D-Day, Spitfires and the Blitz – all knitted by hand in incredible 80-metre exhibition

2 July 2026
//

What’s The Jam is your one stop website for the latest viral and weird news from around the world.

 
Have a story to tell? Hello@whatsthejam.com

Quick Link

  • Customize Interests
  • Bookmarks
  • Write for Us
  • Newsletter
  • About Us

Top Categories

  • UK News
  • World News
  • Latest Videos
  • Lifestyle
  • Super Viral

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

[mc4wp_form]

What's The JamWhat's The Jam
Follow US
© 2023 What's The Jam. All Rights Reserved.
Go to mobile version
adbanner
AdBlock Detected
Our site is an advertising supported site. Please whitelist to support our site.
Okay, I'll Whitelist
Welcome Back!

Sign in to your account

Lost your password?