By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
What's The JamWhat's The Jam
  • Home
  • Latest News
    • UK News
    • World News
  • Super ViralHot
  • Lifestyle
    • Health and Fitness
    • Photography
    • Property
  • Humor
  • Celebrity
  • Weird
  • Videos
  • All Topics
    • Babies and Kids
    • Celebrity
    • Comedy and Humor
    • Documentary and Reportage
    • Fails
    • Health and Fitness
    • Holidays and Travel
    • Influencers and Models
    • Latest Videos
    • Life Hacks
    • Lifestyle
    • Nature and Wildlife
    • Pets and Animals
    • Photography
    • Property
    • Real Life
    • Sport
    • Strange and Bizarre
    • Super Viral
    • UK News
    • World News
Search
  • Health and Fitness
  • Holidays and Travel
  • Nature and Wildlife
  • Pets and Animals
  • Photography
  • Babies and Kids
  • Comedy and Humor
  • Fails
  • Real Life
  • Strange and Bizarre
  • Submit News
  • Customize Interests
  • Bookmarks
  • Newsletter
  • Who Are We
  • Privacy
  • Terms
  • Write For Us
  • Advertise
  • Contact
© 2023 What's The Jam. All Rights Reserved.
Reading: Shopper ‘shocked’ after finding rare black truffle at food market – sold at £3,100 per kilo
Share
Notification Show More
Aa
What's The JamWhat's The Jam
Aa
  • News
  • World
  • Viral
  • Funny
  • Weird
  • Celebrity
  • DIY
  • Lifestyle
  • Sport
  • Videos
Search
  • Home
    • News
    • World
    • Super Viral
    • Videos
  • All Topics
    • Babies and Kids
    • Celebrity
    • Comedy and Humor
    • Documentary and Reportage
    • Fails
    • Health and Fitness
    • Holidays and Travel
    • Influencers and Models
    • Life Hacks
    • Lifestyle
    • Nature and Wildlife
    • Pets and Animals
    • Photography
    • Property
    • Real Life
    • Sport
    • Strange and Bizarre
  • Quick Links
    • Customize Interests
    • Bookmarks
    • Privacy Policy
    • Terms of use
    • Write For Us
    • Advertise
    • Contact
Have an existing account? Sign In
Follow US
  • Privacy
  • Terms
  • Write For Us
  • Advertise
  • Contact
© 2023 What's The Jam. All Rights Reserved.
At a London food market, a rare black truffle fetches a hefty price of £310 per 100 grams, leaving shoppers astonished at its luxury.
UK News

Shopper ‘shocked’ after finding rare black truffle at food market – sold at £3,100 per kilo

Amy Walters
Last updated: 2024/04/12 at 9:34 AM
Amy Walters
Share
3 Min Read
The Black Truffle on sale in London’s Borough Market that carries a hefty price tag. (Picture: Jam Press)
SHARE

A shopper has spotted a black truffle being flogged for thousands of pounds at a popular London food market.

The cooking ingredient, which is found underground, attached to tree roots, is very rare – which is also why it’s so expensive.

The fresh black truffle was encased in a glass container inside a glass case by the till of one of the stall holders.

The price tag? £310 per 100 grams – meaning you’d have to splash over three grand for a kilo.

- Advertisement -

READ MORE: Outraged woman receives ‘shocking’ food in Too Good To Go order from Morrisons

“When I saw the price, I couldn’t believe my eyes,” Allie, who is in her 30s, lives in the capital and often shops for fresh ingredients at food markets, told What’s The Jam.

“I know it’s rare and expensive but £310 for a piece of truffle?

At a London food market, a rare black truffle fetches a hefty price of £310 per 100 grams, leaving shoppers astonished at its luxury.
The Black Truffle on sale in London’s Borough Market that carries a hefty price tag. (Picture: Jam Press)

“I was shocked.

“Even though I’m a big foodie and former chef, I still don’t get the hype.

- Advertisement -

“Most people usually love or hate truffles, and I definitely fall into the latter category.

“I’d much rather spend that kind of money on a fancy meal in a restaurant.”

Allie noticed the rare treasure at Borough Market on 29 March.

- Advertisement -

In 2012, the world’s biggest Périgord truffle was sold in the south of France, weighing a whopping 1.3kg.

At a London food market, a rare black truffle fetches a hefty price of £310 per 100 grams, leaving shoppers astonished at its luxury.
A general view of London’s Borough Market. (Picture: Jam Press)

While the sale price wasn’t confirmed, black truffles in the same area were retailing for £855 per kg at the time.

The Périgord’s title was revoked in 2014 when Guinness World Records crowned a Tuber magnum pico truffle as the world’s largest – coming in at 1.7kg.

It was sold to the highest bidder at Sotheby’s New York for £39,154.

In Italy and France, pigs and mixed-breed dogs are used to sniff out the pricey fungus.

Throughout the UK, there are 13 known species, which are incredibly rare to locate.

With their oaky, nutty and earthy taste, comparable to black olives, they are often paired with cheese, wine and pasta.

READ MORE: Unloved John Lewis toy frog sells out after online shoppers get guilt tripped into buying it

Have a story to tell? Hello@whatsthejam.com
TAGGED: expensive, food, London, news, restaurant, shocking, uk

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
[mc4wp_form]
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Twitter Copy Link Print
Share
What do you think?
Love0
Sad0
Happy0
Sleepy0
Angry0
Dead0
Wink0
Previous Article UK pub serves up a unique treat: a special menu for dogs, allowing owners to enjoy a pint with their furry friends. Bark Brew Dog 'Beer' included! Is this the most dog-friendly pub in the UK? Boozer offers canine food menu from just £3
Next Article After 105 years, 'Ivanhoe' by Sir Walter Scott is returned to a Colorado library, highlighting the enduring legacy of literature and the value of libraries. Book returned to library after 105 years – with £11,000 fine due
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected

235.3k Followers Like
69.1k Followers Follow
11.6k Followers Pin
56.4k Followers Follow
136k Subscribers Subscribe
4.4k Followers Follow
- Advertisement -
Ad imageAd image

Latest News

Heroic staff at Knightly's Amusements rescue stranded baby shark from Towyn beach rock pool - using a damp towel to safely return it to the sea.
Stranded baby shark rescued and returned to sea by brave hands-on hero
Nature and Wildlife 7 May 2026
Loch Ness boat skipper Shaun Sloggie claims he's spotted Nessie on sonar - convinced the plesiosaur-shaped contact 300 feet down is the legendary monster.
Stunned boat skipper certain he found Nessie after seeing ‘dinosaur’ on radar equipment
UK News 7 May 2026
Mum Alex Grogan reveals genius supermarket hack to slash fruit and veg costs - ditch pre-packaged items and weigh loose produce instead to save big.
The simple supermarket trick that will slash your fruit and veg bill
Life Hacks 7 May 2026
Mbappé sparks fresh anger with fans after luxury trip with rumoured girlfriend
Sport 6 May 2026

You Might also Like

Heroic staff at Knightly's Amusements rescue stranded baby shark from Towyn beach rock pool - using a damp towel to safely return it to the sea.
Nature and Wildlife

Stranded baby shark rescued and returned to sea by brave hands-on hero

7 May 2026
Loch Ness boat skipper Shaun Sloggie claims he's spotted Nessie on sonar - convinced the plesiosaur-shaped contact 300 feet down is the legendary monster.
UK News

Stunned boat skipper certain he found Nessie after seeing ‘dinosaur’ on radar equipment

7 May 2026
Mum Alex Grogan reveals genius supermarket hack to slash fruit and veg costs - ditch pre-packaged items and weigh loose produce instead to save big.
Life Hacks

The simple supermarket trick that will slash your fruit and veg bill

7 May 2026
Sport

Mbappé sparks fresh anger with fans after luxury trip with rumoured girlfriend

6 May 2026
Two brothers spearfishing off the coast of Cornwall stumbled upon a massive lobster twice the weight of a newborn baby - and made the incredible decision to throw it back.
UK News

Huge 60-year-old lobster weighing 15lbs ‘vital to population’ found in rock pool

6 May 2026
A Brit built the world's only road-legal motorised shed from a broken Volkswagen Passat and has now blasted it across a Welsh beach at nearly 100mph in a new record run.
UK News

Brit who created UK’s fastest SHED blasts 100mph across beach in bizarre motor

6 May 2026
A make-up stained Swarovski crystal glove worn by Michael Jackson during the legendary 1984 Victory Tour is up for sale - and it could be yours for £15,000.
World News

Michael Jackson’s make-up stained Swarovski crystal glove goes on sale for whopping £15,000

6 May 2026
A Harvard-trained doctor has revealed what happens to your eyes, brain, hair and cholesterol when you eat eggs every day for two weeks - and the results may surprise you.
Health and Fitness

‘I’m a Harvard-trained doctor – eating EGGS for two weeks does THIS to the body’

5 May 2026
//

What’s The Jam is your one stop website for the latest viral and weird news from around the world.

 
Have a story to tell? Hello@whatsthejam.com

Quick Link

  • Customize Interests
  • Bookmarks
  • Write for Us
  • Newsletter
  • About Us

Top Categories

  • UK News
  • World News
  • Latest Videos
  • Lifestyle
  • Super Viral

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

[mc4wp_form]

What's The JamWhat's The Jam
Follow US
© 2023 What's The Jam. All Rights Reserved.
Go to mobile version
adbanner
AdBlock Detected
Our site is an advertising supported site. Please whitelist to support our site.
Okay, I'll Whitelist
Welcome Back!

Sign in to your account

Lost your password?