Primark has been slammed by shoppers for bringing out its summer swimwear collection in January – just days after a bitter cold snap.
The budget clothes store chain has showcased a new line of bikinis and cover-ups.
They are on sale five months before the summer is due to start.
READ MORE: Sixty-year-old seat from the old Wembley being sold for £300
- Advertisement -
The range which includes red, yellow and black and white swimwear are priced from £2.50 to £8.

One Primark branch, in Manchester’s Trafford Centre, has even placed the new collection at the shop’s entrance.
But the release has angered shoppers.

Karen said: “This gave me the best laugh.”
Britney said: “No stop.”
- Advertisement -
One user said: “I’m not skinny yet they can’t do this to me.”

Lauren said: “And you have to buy it now otherwise it gets to the actual holiday season and they’re nowhere to be seen.”
Sinead said: “I’m not ready for this.”
- Advertisement -
But a few were all for the premature products.
One user said: “The best time of year to buy it.”

Ellie said: “I am here for it.”
The retail store has also got swimwear available online for customers to click and collect, reports What’s The Jam.

Primark has been contacted for a comment.
READ MORE: Bargain hunter finds supermarket dupe £100 cheaper than Molly-Mae Hague’s popular Maebe blazer