Primark has been slammed by shoppers for bringing out its summer swimwear collection in January – just days after a bitter cold snap.
The budget clothes store chain has showcased a new line of bikinis and cover-ups.
They are on sale five months before the summer is due to start.
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The range which includes red, yellow and black and white swimwear are priced from £2.50 to £8.
One Primark branch, in Manchester’s Trafford Centre, has even placed the new collection at the shop’s entrance.
But the release has angered shoppers.
Karen said: “This gave me the best laugh.”
Britney said: “No stop.”
One user said: “I’m not skinny yet they can’t do this to me.”
Lauren said: “And you have to buy it now otherwise it gets to the actual holiday season and they’re nowhere to be seen.”
Sinead said: “I’m not ready for this.”
But a few were all for the premature products.
One user said: “The best time of year to buy it.”
Ellie said: “I am here for it.”
The retail store has also got swimwear available online for customers to click and collect, reports What’s The Jam.
Primark has been contacted for a comment.
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