Kim Kardashian’s Skims has officially thrown open the doors to its first UK store – and fans are already losing it over the news.
The 12,000 sq ft shop is also the company’s first international flagship and stocks its signature and bestselling styles.
The shapewear and clothing brand confirmed the opening on Instagram, sharing a look inside the space along with the caption: “Now Open: SKIMS London Flagship. Our first international flagship store is officially open. Head over to the iconic Regent Street to shop our signature and best-selling styles in person.”
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The post confirmed the store is located at 245-247 Regent Street, London W1B 2EN, and is open Monday to Saturday from 10am to 8pm, and Sunday from 12pm to 6pm, as reported by Whats The Jam.
Its opening announcement attracted 2,381 likes within an hour, with excited fans flooding the comment section.
One person said: “get me into london asap!!!”
Another person added: “Can’t wait to visit”
A third person said: “Best news ever”
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Meanwhile, another person added: “can’t wait to visit when i’m back in london soon!!”
The flagship marks Skims’ first permanent standalone store, having previously only popped up in the UK on a temporary basis.
The Regent Street site is a prime corner location that was previously occupied by Ted Baker, and sits among other recent high-end retail openings on the street including Antler, Max&Co, Penhaligon’s, Michael Kors, Gant, and Lululemon.
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Skims signed a 10-year lease on the property, which is owned by the Crown Estate.
Earlier this year, Skims teamed up with Nike to open a pop-up at Selfridges, where it showcased the NikeSkims Spring 26 ballerina collection.
The Regent Street flagship was first reported back in May 2025, when Robert Norton, chief commercial officer at Skims, said: “This milestone reflects our strategic focus on expanding into key global markets, bringing SKIMS’ unique brand vision directly to customers worldwide.”
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