An ex-footie boss has been slammed by locals for charging £60 a pizza in his new restaurant.
Flavio Briatore, the former chairman of London’s Queens Park Rangers, has swapped pitches for pizzerias.
And the 74-year-old Italian businessman, who’s been involved in both football and F1, has had a very successful run in the restaurant industry so far.
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He is the proud owner of Crazy Pizza, an Italian restaurant chain that has Locations in Milan, Rome, London and Doha, as reported by What’s The Jam. .
And Briatore, who was involved with QPR from 2007 to 2010, has now announced that Crazy Pizza is coming to Naples.
But despite praising the businessman’s savvy entrepreneur skills, locals are not happy with some of his pricing.
One pizza on the menu at Crazy Pizza a Pata Negra costs a whopping £58.32.
It is topped with tomato sauce, buffalo mozzarella and Joselito Iberico pork ham.
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Controversially, the spot in Naples will also serve a Neapolitan style Margherita pizza.
And his style has left local foodies disgusted.
Paolo Surace, from Pizzeria Mattozzi, stated: “Briatore does not sell pizza.
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“He sells the show, the spectacle, the luxurious venue, all things that are not part of us.
“Neapolitan pizza is synonymous with simplicity, local and genuine ingredients, it belongs to the people.
“What matters is quality.
“He uses a dough all his own that cannot be called Neapolitan.
“So what would I tell him?
“That he is a great entrepreneur, but as a pizza chef he is absolutely zero.”
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