Customers are clambering over an ‘Ibiza Final Boss helmet’ inspired by the viral star.
Jack Kay blew up social media with his unique look.
Fans were drawn to the Newcastle-based lad’s bizarre bob trim – which has now inspired a helmet.
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Halfords jumped in on the action by creating a fake piece of safety equipment that resembles the 26-year-old’s barnet.
The new helmet is designed for “maximum style and minimum sunburn”.
On one side of the equipment is a sticker stating the product had been tested on the “Ibiza Final Boss”.
The motor and cycling company released the fake advert to poke fun at him, as reported by What’s The Jam.
A spokesperson for Halfords said: “When the beats drop, but safety comes first.
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“Pack your lid for Ibiza lads, On the Beach Holidays has the flights.
“Jack Kay providing the ultimate Ibiza look.”
Customers were left in awe by the item.
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Holly Jessica said: “Can’t wait to party on one of these bad boys.”
Steve Herb added: “Bravo Halfords, the gold chain could be the bike lock.”
Lara Ostertag said: “This is absolutely genius.”
Radek said: “I want one.”
One added: “Is the chin strap the beard.”
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