Shoppers have been left furious after spotting mince pies hitting the shelves over three months before Christmas.
Sainsbury’s has already started stocking the sweet treat.
But customers are not impressed.
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One store in Salford, Gtr Mancs, has shelves full of them.
One shopper, called Bianca, said:“I am boycotting these until 1 December.
“When they should actually only be on sale for the first time.
“Good heavens, what has this world come to?”
Abigail said: “Mince pies aren’t appropriate until the brandy butter is available.”
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Alice quipped: “Absolutely not, mince pies are absolutely vile outside of December.
“They need the Christmas spirit to make them magically nice for the three weeks around Christmas and New Year.”
But, some people were excited at the prospect of Christmas coming early.
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Katy said: “I like that shops bring out Christmas stuff early.
“It means people on limited budgets can buy little and often through the months leading to Christmas.
“And put things away or freeze if suitable rather than spending in one big go.”
Jane added: “We bought some, never too early.”
Shirley said: “Ooh, might need to take a trip to Sainsbury’s.”
The supermarket giant isn’t the first store to roll out their festive favourites early, as reported by What’s The Jam.
The Range, Home Bargains and Marks and Spencer’s have all been spotted displaying an array of decorations and presents with over 100 days to go until the big day.
READ MORE: Customers slam The Range for unveiling Christmas stock 112 days before festive season