Beauty giant Sephora is set to launch inside 100 Marks & Spencer stores across the UK.
The major new partnership will bring Sephora products, specialist advice and dedicated beauty departments to M&S branches from spring 2027.
Dubbed “Sephora at M&S”, the shop-in-shop concept will roll out across high streets and retail parks.
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Shoppers will be able to browse skincare, make-up, fragrance, haircare and bodycare from a mix of established favourites, emerging labels and brands normally exclusive to Sephora, as reported by What’s The Jam.
Specialist beauty advisers will also be on hand to help customers choose products.
But beauty fans face a wait to find out whether their local M&S has made the cut.
Neither company has revealed which 100 branches will take part or confirmed an exact launch date beyond spring next year.
The brands and products set to be stocked also remain under wraps, with further details expected closer to launch.
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The deal marks a major expansion for Sephora, whose website currently lists 18 standalone stores across the UK.
Its existing locations include London, Manchester, Newcastle, Glasgow, Edinburgh, Liverpool, Birmingham, Bristol, Belfast and Cardiff.
Sephora products will also be sold through the M&S website, where shoppers will have access to a wider range than may be available in individual stores.
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Online orders will be available for home delivery or Click & Collect from M&S stores nationwide.
However, it is not yet clear whether customers will be able to collect orders placed directly through Sephora’s own website from M&S branches.
John Lyttle, managing director of fashion, home and beauty at M&S, said: “Beauty is an important category for M&S, with the potential to attract new customers to shop with us and give existing customers the opportunity to shop with us more often.”
The range available in individual stores is expected to vary depending on the space available, with a broader selection offered online.
Sarah Boyd, managing director of Sephora UK, said: “Together, we can re-define what high street beauty means for customers across the UK.”
The partnership will launch in selected M&S stores and online from spring 2027, with further details due to be announced nearer the time.
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