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Reading: Woman gets BARCODE of Red Bull can tattooed – and it works at checkout
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A woman’s Red Bull barcode tattoo went viral after it successfully scanned at a self-checkout, stunning millions online and proving body art can be both fun and functional.
Super Viral

Woman gets BARCODE of Red Bull can tattooed – and it works at checkout

Katie Dollard
Last updated: 2025/05/23 at 2:21 PM
Katie Dollard
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3 Min Read
Dew tests her tattoo out on a self-scanner checkout. (Jam Press/Dew)
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A woman who got a tattoo of a Red Bull can’s barcode tattooed on her skin has tested it out at the supermarket – and, incredibly, it works.

Dew, has multiple tattoos, including an alpaca, Zelda sword, hearts and a lemon – but the 22-year-old had been itching to get a barcode-style inking for a while.

After getting the new addition, she shared footage of herself testing it out on a self-scanner checkout on Instagram, where the clip garnered 17.8 million views.

READ MORE: Onlookers thrilled as White Chicks star Terry Crews belts out hit from famous scene

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Users were stunned to see the ploy worked, with the code scanning as if it were a can of the energy drink.

“I was thinking about getting a barcode tattoo for some time, however it wasn’t always planned to be a Red Bull,” Dew told What’s The Jam.

A woman’s Red Bull barcode tattoo went viral after it successfully scanned at a self-checkout, stunning millions online and proving body art can be both fun and functional.
Dew. (Jam Press/Dew)

“I was thinking broccoli or something else silly.

“But then I was thinking: energy.

“My choice then fell on a Red Bull and I then added the worm which is chomping it up, based on a little drawing my sister did.”

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She paid £450 for the tat before putting it to the test.

In the video, Dew can be seen holding her right arm out as she tries to scan the barcode at a self checkout.

(Jam Press/Dew)

She then takes the handheld barcode scanner and manages to scan it.

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It comes up on the till as Red Bull 250ml, proving the inking worked – though she didn’t actually try to nab a free drink.

Dew captioned the post: “For everyone wondering if my Red Bull barcode works, yes it does.”

Since, it has gained over 387,000 likes and 1,900 comments.

Dinis said: “This is so dumb I love it.”

Social media comment on the post of A woman’s Red Bull barcode tattoo went viral after it successfully scanned at a self-checkout, stunning millions online and proving body art can be both fun and functional.
Social media comment on the post. (Picture: Jam Press)

Melanie commented: “This is so iconic.”

Aubrey added: “I fear this may be the coolest thing I’ve ever seen.”

Naz said: “No wayyyyy.”

Cierra added: “Can I steal this idea.”

Jake joked: “I don’t drink Red Bull to wake up. I WAKE UP to drink Red Bull.”

Social media comment on the post of A woman’s Red Bull barcode tattoo went viral after it successfully scanned at a self-checkout, stunning millions online and proving body art can be both fun and functional.
Social media comment on the post. (Picture: Jam Press)

Christina said: “Now this is ART. Hell yeah!”

Dew, from Switzerland, added: “I knew it possibly couldn’t work as my artist was very open about it.

“But he also tried his best.

“I tried the next day at work and it did, I was so excited about it.”

READ MORE: Man catches ambulance driver imitating siren due to broken speaker

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