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Man fixes missing ‘D’ on McDonald’s sign and becomes viral hero. Steve Lovell earns laughs, praise, and an ‘Employee of the Month’ title from a Leeds shopping centre.
Super Viral

British diner takes it upon himself to fix glaring McDonald’s sign error and is crowned ‘Employee of the Month’

Katie Dollard
Last updated: 2025/03/26 at 10:13 AM
Katie Dollard
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6 Min Read
Steve fixing up the McDonald’s sign. (Jam Press/Steve Lovell)
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A British diner has left people in stitches after taking it upon himself to fix a McDonald’s sign – and he’s since been made ‘Employee of the Month’.

Steve Lovell has a desk-based job where he spends most of his time on the phone.

With a love of tinkering and finding solutions to problems, the 50-year-old tries to think of other ways to make his “life more interesting”.

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Most recently, this included fixing a glaring error while getting a takeaway.

Steve was at McDonald’s at the White Rose Shopping Centre in Leeds when he spotted that the ‘D’ was missing.

Man fixes missing ‘D’ on McDonald’s sign and becomes viral hero. Steve Lovell earns laughs, praise, and an ‘Employee of the Month’ title from a Leeds shopping centre.
Steve after being crowned ‘Employee of the Month’ by McDonald’s. (Jam Press/Steve Lovell)

And this just wouldn’t do.

So Steve took a photo to get the right scale, then created the letter before sticking it on with double tape.

His clever solution has left 56,000 people cracking up.

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“For quite a while, I’ve been aware that the seating area of McDonald’s at this shopping centre had been missing the ‘D’”, he told What’s The Jam.

Man fixes missing ‘D’ on McDonald’s sign and becomes viral hero. Steve Lovell earns laughs, praise, and an ‘Employee of the Month’ title from a Leeds shopping centre.
The process of creating the letter ‘D’ for the McDonald’s sign. (Jam Press/Steve Lovell)

“Because it was small and at chest height, I had the means and will to do something about it.

“I took a photo to get the scale a couple of weeks beforehand, and then I got around to fixing it, as it had been mildly irritating me.

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“I’d manually cut out the shape from some 5mm thick plastic often used in sign-making and stuck it on during a weekly visit.

“It wasn’t a perfect job, and it was only attached with standard double-sided tape.

“I hadn’t told McDonald’s because I was sure they couldn’t care less, and I wasn’t doing it for reward or recognition.”

Tragically, when Steve went back to visit the food chain a few days later, he spotted that someone had removed his handiwork.

Man fixes missing ‘D’ on McDonald’s sign and becomes viral hero. Steve Lovell earns laughs, praise, and an ‘Employee of the Month’ title from a Leeds shopping centre.
The process of creating the letter ‘D’ for the McDonald’s sign. (Jam Press/Steve Lovell)

But not before bringing people some real laughs and even getting him recognised by the shopping centre with a special honour.

They issued him an Employee of the Month certificate to keep for his good work.

But this wasn’t enough for Steve, who created yet another new ‘D’ and attached it to the sign.

He said: “Various people from the local area had already jokingly threatened that they’d remove my new addition and through the thousands of comments coming my way, I was advised that someone had indeed removed the plastic part I’d added.

Man fixes missing ‘D’ on McDonald’s sign and becomes viral hero. Steve Lovell earns laughs, praise, and an ‘Employee of the Month’ title from a Leeds shopping centre.
The process of creating the letter ‘D’ for the McDonald’s sign. (Jam Press/Steve Lovell)

“The shopping centre themselves joined in [on the fun] and humorously made me their Employee of the Month, despite me never having worked for them.

“A few people were making kinds of pilgrimages to the site to have their photo taken with a sign that was in disrepair again.

“I had to get my act together and sort it out.

Man fixes missing ‘D’ on McDonald’s sign and becomes viral hero. Steve Lovell earns laughs, praise, and an ‘Employee of the Month’ title from a Leeds shopping centre.
Steve’s repair kit. (Jam Press/Steve Lovell)

“I went into the 3D modelling application Fusion 360 to model the counters.

“I did a test print and made some minor adjustments, then reprinted with white PLA filament.

“Then made a trip to the shopping centre again.”

Man fixes missing ‘D’ on McDonald’s sign and becomes viral hero. Steve Lovell earns laughs, praise, and an ‘Employee of the Month’ title from a Leeds shopping centre.
The process of creating the letter ‘D’ for the McDonald’s sign. (Jam Press/Steve Lovell)

Social media users have been left cracking up at the fabulous fix.

Jen said: “This brings me immense joy! Well done!”

James added: “Putting the D back in McDonald’s.”

Social media comment on the post of Man fixes missing ‘D’ on McDonald’s sign and becomes viral hero. Steve Lovell earns laughs, praise, and an ‘Employee of the Month’ title from a Leeds shopping centre.
Social media comment on the post. (Picture: Jam Press)

Drew said: “Incredible.”

Aus joked: “Thank you for your service.”

Gareth said: “Good job… someone owes ya at least a quarter pounder.”

Chloe added: “Legend.”

“The national hero we never knew we needed,” said someone else.

Social media comment on the post of Man fixes missing ‘D’ on McDonald’s sign and becomes viral hero. Steve Lovell earns laughs, praise, and an ‘Employee of the Month’ title from a Leeds shopping centre.
Social media comment on the post. (Picture: Jam Press)

“This man wins the internet,” James joked.

“This is McStanding,” Billy added.

“Not all heroes wear capes,” Sam said.

For Steve, it has all been worth it.

He added: “Not many people would notice a sign missing bits from it.

“Fewer still would be bothered by it and practically no one at all would bother to spend time and effort actually rectifying it.

Man fixes missing ‘D’ on McDonald’s sign and becomes viral hero. Steve Lovell earns laughs, praise, and an ‘Employee of the Month’ title from a Leeds shopping centre.
Steve after fixing the McDonald’s sign. (Jam Press/Steve Lovell)

“The fix wasn’t even for McDonald’s benefit as some people claim.

“It was for me and anyone else that would have noticed.”

Jam Press has contacted McDonald’s for comment.

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