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Reading: ‘I spent £175 on a SQUARE watermelon – the taste test shocked me’
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TikTok star spends £175 on square watermelon and says it’s the juiciest and sweetest he’s ever tasted - viral review sparks debate over whether it’s worth the price.
Strange and Bizarre

‘I spent £175 on a SQUARE watermelon – the taste test shocked me’

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Last updated: 2025/09/01 at 1:10 PM
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Carmie Sellitto trying the £175 square watermelon which he rates 10 out of 10. (Jam Press/@touchdalight)
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A man who spent £175 on a square-shaped watermelon was left stunned after putting the viral fruit to the test.

Carmie Sellitto, who shares food reviews with his 1.2m followers on TikTok, purchased the cube-shaped fruit to see if it was worth the extortionate sum.

The 26-year-old shows the watermelon wrapped in a gold ribbon.

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He inspects it, saying: “Why was it so expensive?”

The content creator, from London, muses that the price may be due to the unusual colouring inside, likening it to a ‘Neapolitan ice cream.

TikTok star spends £175 on square watermelon and says it’s the juiciest and sweetest he’s ever tasted - viral review sparks debate over whether it’s worth the price.
Carmie Sellitto. (Jam Press/@touchdalight)

Nevertheless, he takes a bite to see if it was worth the money.

Carmie says: “Wow, this is good.

“Look how juicy it is!

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“This is actually the best watermelon I’ve ever eaten in my life.

“It’s so juicy.

“I genuinely wasn’t expecting it to taste as good as it does.”

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Holding it upside down to let juice pour out, Carmie demonstrates how moist the fruit is.

He adds: “It’s confusing because it tastes so much sweeter than an actual watermelon, and it has barely any seeds inside.

“Maybe that’s what you’re paying all this money for.

(Jam Press/@touchdalight)

“I’m going to rate this an easy 10 out of 10.

“Best watermelon I’ve ever tried in my life.”

Square-shaped watermelons are produced in Japan and typically only available from Asian supermarkets.

The video review racked up 18,000 likes and hundreds of comments from viewers.

One person wrote: “There isn’t a reason to pay 175 for a watermelon.”

Social media comment on the post of TikTok star spends £175 on square watermelon and says it’s the juiciest and sweetest he’s ever tasted - viral review sparks debate over whether it’s worth the price.
Social media comment on the post. (Picture: Jam Press)

“I still won’t pay that kind of money for a watermelon,” another viewer insisted.

Someone else added: “£175 for GMO watermelon, I think £10 seeded is good for me tbh.”

“It looked the same as a £2 one from Aldi,” one viewer insisted.

Another fan questioned why he was chomping on the outer part of the fruit, to which Carmie replied: “For £175 I’m eating everything.”

Social media comment on the post of TikTok star spends £175 on square watermelon and says it’s the juiciest and sweetest he’s ever tasted - viral review sparks debate over whether it’s worth the price.
Social media comment on the post. (Picture: Jam Press)

The TikTokker previously made headlines after reviewing the most expensive coffee in the UK, which costs an eye-watering £265 – and was far less successful than the watermelon review.

Carmie told What’s The Jam: “I thought it tasted just like a normal coffee.

“I couldn’t believe this place was selling a coffee for this much money.

“It obviously wasn’t worth the £265.

“You could get something for £3 that would taste exactly the same.”

READ MORE: Bride spends £11 to hire WITCH from Etsy to stop the rain on her wedding day – and claims it actually works

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TAGGED: bizarre, expensive, food, shocking, uk, Video, Viral

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