Simon Cowell has revealed that he will go into business with the first person to find him the iconic Pizzaland recipe.
The star begged fans to hunt out the secret ingredients and even offered up a partnership.
The X-Factor judge also announced a £1,000 reward.
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The iconic chain ceased operations in 1996 after its “pizza for a penny” promotion devalued the brand.
Cowell’s favourite dish, the margarita pizza, was axed – leaving him distraught, as it is one of his three favourite foods.
The 66-year-old said: “Top three foods I love, number one Pizzaland pizza margarita.
“Now Pizzaland doesn’t exist anymore; if anyone can find me the recipe of the actual Pizzaland pizza I’ll pay you a grand.
“I really will and we’ll go into partnership and recreate Pizzaland together.”
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This isn’t the first time Cowell has asked for help in sourcing his top treat.
Seven years ago, he made a similar plea with fans but was unsuccessful – and is now back at it again.
This time, as reported by What’s The Jam, a number of fans claim to have the famous recipe.
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Cowell could soon be swapping record deals for rolling pins with this unusual new hospitality venture.
One person said: “Go to Pizza Hut in Crawley and ask then. It’s the same as what Pizzaland used to do apparently!”
Katie said: “For a grand I’ll sit in the kitchen all day and make every pizza recipe ever until you find your match.”
Mario said: “I have the recipe Simon. How are we doing this mate?”
Another person said: “I’ve got it Simon, it’s dough, tomato sauce, cheese… where should I send my account details.”
Mandy said: “Haha I worked at Pizzaland in Nottingham many years ago! Unfortunately I didn’t get the recipe. Damn!”
Pizzaland was bought by the largest hospitality business in the UK, Whitbread, who also owned Pizza Hut and Costa Coffee franchises at the time.
The pizza chain also sold kebabs, burgers, fried chicken, pizza jacket potatoes, garlic bread and even some Italian desserts including tiramisu.
Cowell also went on to share his two other favourite foods: beans on toast, made very specifically, and butterscotch angel delight with almond milk.
He said: “Baked beans on toast you’ve got to cook the beans for 10 minutes minimum, no twenty minutes slowly.
“White bread cut into triangles so it’s gold, salted butter and then the baked beans, which are warm not hot, go in the middle.”
Simon is dad to Eric, 11, who he shares with long-term partner and fiancee Lauren Silverman, 48.
The pair made their relationship public in 2013, although they met in 2004 while Lauren was married to her ex-partner Andrew Silverman.
