By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
What's The JamWhat's The Jam
  • Home
  • Latest News
    • UK News
    • World News
  • Super ViralHot
  • Lifestyle
    • Health and Fitness
    • Photography
    • Property
  • Humor
  • Celebrity
  • Weird
  • Videos
  • All Topics
    • Babies and Kids
    • Celebrity
    • Comedy and Humor
    • Documentary and Reportage
    • Fails
    • Health and Fitness
    • Holidays and Travel
    • Influencers and Models
    • Latest Videos
    • Life Hacks
    • Lifestyle
    • Nature and Wildlife
    • Pets and Animals
    • Photography
    • Property
    • Real Life
    • Sport
    • Strange and Bizarre
    • Super Viral
    • UK News
    • World News
Search
  • Health and Fitness
  • Holidays and Travel
  • Nature and Wildlife
  • Pets and Animals
  • Photography
  • Babies and Kids
  • Comedy and Humor
  • Fails
  • Real Life
  • Strange and Bizarre
  • Submit News
  • Customize Interests
  • Bookmarks
  • Newsletter
  • Who Are We
  • Privacy
  • Terms
  • Write For Us
  • Advertise
  • Contact
© 2023 What's The Jam. All Rights Reserved.
Reading: The exact degree at which women apparently ditch their bras – and why it’s a BAD idea, says expert
Share
Notification Show More
Aa
What's The JamWhat's The Jam
Aa
  • News
  • World
  • Viral
  • Funny
  • Weird
  • Celebrity
  • DIY
  • Lifestyle
  • Sport
  • Videos
Search
  • Home
    • News
    • World
    • Super Viral
    • Videos
  • All Topics
    • Babies and Kids
    • Celebrity
    • Comedy and Humor
    • Documentary and Reportage
    • Fails
    • Health and Fitness
    • Holidays and Travel
    • Influencers and Models
    • Life Hacks
    • Lifestyle
    • Nature and Wildlife
    • Pets and Animals
    • Photography
    • Property
    • Real Life
    • Sport
    • Strange and Bizarre
  • Quick Links
    • Customize Interests
    • Bookmarks
    • Privacy Policy
    • Terms of use
    • Write For Us
    • Advertise
    • Contact
Have an existing account? Sign In
Follow US
  • Privacy
  • Terms
  • Write For Us
  • Advertise
  • Contact
© 2023 What's The Jam. All Rights Reserved.
Survey reveals half of British women go braless in 25°C+ weather. Expert Georgina Bibby advises against it, recommending breathable cotton bras to combat underboob sweat.
UK News

The exact degree at which women apparently ditch their bras – and why it’s a BAD idea, says expert

Almara Abgarian
Last updated: 2024/06/26 at 4:18 PM
Almara Abgarian
Share
3 Min Read
A woman models a bra for NEXT. (Picture: Jam Press)
SHARE

Apparently, half of British women are going braless this week.

A new survey has revealed the exact temperature when we loosen the straps: 25 degrees Celsius.

What with the UK experiencing a heatwave – rising to 29 degrees Celsius today – and underboob sweat being a real issue, it’s no real surprise that women are opting to ditch the brasserie.

But one expert, who has 20 years of experience creating swimwear and lingerie, is warning against freeing the nipple.

- Advertisement -

READ MORE: Jean Paul Gaultier selling £870 skirt that makes women look NAKED

“We strongly advise against forgoing a bra in hot weather due to the lack of support,” said Georgina Bibby, lingerie and swimwear technologist at NEXT told What’s The Jam.

Survey reveals half of British women go braless in 25°C+ weather. Expert Georgina Bibby advises against it, recommending breathable cotton bras to combat underboob sweat.
Georgina Bibby, lingerie and swimwear technologist at NEXT. (Picture: Jam Press)

“The primary function of a bra is to offer support to the weight and structure of the bust.

“Breasts consist of fat rather than muscle so inadequate support can lead to changes in both shape and form.

“While we acknowledge the temptation to go without a bra in hot weather, there are measures you can take to enhance comfort.

- Advertisement -

“First and foremost, it’s crucial to wear the correct bra size to ensure optimum support and comfort.”

Bibby’s warning comes after a survey reveals 48% of British women ditch their bra in hot weather.

Survey reveals half of British women go braless in 25°C+ weather. Expert Georgina Bibby advises against it, recommending breathable cotton bras to combat underboob sweat.
A woman models a bra for NEXT. (Picture: Jam Press)

Really, who can blame them?

- Advertisement -

But the expert says you’re better off choosing breathable materials than foregoing the brasserie altogether.

And what to do if you suffer from frequent underboob sweat.

She added: “To combat discomfort in hot weather, it is equally vital to choose breathable materials.

“Opting for a cotton bra is highly recommended as it offers naturally cooling properties, enabling air to flow through the fabric and preventing the accumulation of sweat.

“Experiencing underboob sweat while wearing a bra in hotter temperatures is a common and entirely normal occurrence, albeit uncomfortable.

“To mitigate this, we suggest wearing a bra crafted with moisture-management finished fabric.

“This feature effectively wicks moisture away from the skin, facilitating evaporation and providing enhanced comfort.”

READ MORE: Gordon Ramsay blasted for new breakfast burger with runny fried egg in it

Have a story to tell? Hello@whatsthejam.com
TAGGED: Brits, Health, news, Research, summer, uk

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
[mc4wp_form]
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Twitter Copy Link Print
Share
What do you think?
Love1
Sad0
Happy0
Sleepy0
Angry0
Dead0
Wink0
Previous Article Scorned woman raffles off her cheating boyfriend's Copa America tickets and Messi-signed shirt in viral revenge move. Discover the dramatic tale of betrayal and payback. Woman raffles ‘cheating’ boyfriend’s Copa America tickets – and even gives away signed Argentina shirt
Next Article Dog finds forever home after 420 days at shelter. Four-year-old Faya, the longest resident at Humane Society of Scott County, is now with new owner Steve Macklin. Adorable dog finally gets to ‘sleep in a home of her own’ after spending 420 days in shelter
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected

235.3k Followers Like
69.1k Followers Follow
11.6k Followers Pin
56.4k Followers Follow
136k Subscribers Subscribe
4.4k Followers Follow
- Advertisement -
Ad imageAd image

Latest News

Hands holding up a sub sandwich beside a Jersey Mike's graphic announcing the chain has landed in the UK
US sandwich chain opens first UK restaurant with plans for 400 sites
UK News 10 November 2026
Smiling Tesco worker in a Santa hat beside bananas, next to a view of a Tesco store front with its red logo.
Tesco revives Christmas markets in hundreds of stores and starts hiring
UK News 10 November 2026
Left: a man in a cap leaning back to throw a sausage on grass. Right: a man in a red hoodie launching a sausage across a field.
Man crowned sausage-throwing world champion after hurling 148ft BANGER
UK News 10 November 2026
Side view of the blue and white 1994 Williams FW16 F1 car beside a close-up of the Senna Renault nameplate on its airbox.
Legend’s £4.4m F1 car NEVER meant for sale hits auction after 30 YEARS
World News 10 November 2026

You Might also Like

Hands holding up a sub sandwich beside a Jersey Mike's graphic announcing the chain has landed in the UK
UK News

US sandwich chain opens first UK restaurant with plans for 400 sites

10 November 2026
Smiling Tesco worker in a Santa hat beside bananas, next to a view of a Tesco store front with its red logo.
UK News

Tesco revives Christmas markets in hundreds of stores and starts hiring

10 November 2026
Left: a man in a cap leaning back to throw a sausage on grass. Right: a man in a red hoodie launching a sausage across a field.
UK News

Man crowned sausage-throwing world champion after hurling 148ft BANGER

10 November 2026
Graduate in cap and gown smiling in front of a brick wall, beside a photographer in a red jumper shooting a model in a white studio
Real Life

I spent £30,000 on a degree to become a CONTENT CREATOR

10 November 2026
Fred Brown stands within a giant sand poppy reading PEACE, beside a close-up of the sketched white poppy on the beach
UK News

Beach artist creates giant poppy on the sand

9 November 2026
Heinz Roasted Red Pepper and Tomato soup pouch beside Heinz Butternut Squash and Spices soup pouch on white
UK News

Heinz unveils major change to classic soup range

9 November 2026
Asda store entrance at dusk with a stone archway, green sign and rows of trolleys outside
UK News

Asda launches ketchup and mayo baubles as shopper says ‘I’m sold’

9 November 2026
Hands cradling a glass disc with a meteorite fragment beside a pink speckled Martian rock on a blue background.
World News

Pink rock found in Sahara turns out to be 4.1 BILLION-year-old chunk of Mars

9 November 2026
//

What’s The Jam is your one stop website for the latest viral and weird news from around the world.

 
Have a story to tell? Hello@whatsthejam.com

Quick Link

  • Customize Interests
  • Bookmarks
  • Write for Us
  • Newsletter
  • About Us

Top Categories

  • UK News
  • World News
  • Latest Videos
  • Lifestyle
  • Super Viral

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

[mc4wp_form]

What's The JamWhat's The Jam
Follow US
© 2023 What's The Jam. All Rights Reserved.
Go to mobile version
adbanner
AdBlock Detected
Our site is an advertising supported site. Please whitelist to support our site.
Okay, I'll Whitelist
Welcome Back!

Sign in to your account

Lost your password?