By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
What's The JamWhat's The Jam
  • Home
  • Latest News
    • UK News
    • World News
  • Super ViralHot
  • Lifestyle
    • Health and Fitness
    • Photography
    • Property
  • Humor
  • Celebrity
  • Weird
  • Videos
  • All Topics
    • Babies and Kids
    • Celebrity
    • Comedy and Humor
    • Documentary and Reportage
    • Fails
    • Health and Fitness
    • Holidays and Travel
    • Influencers and Models
    • Latest Videos
    • Life Hacks
    • Lifestyle
    • Nature and Wildlife
    • Pets and Animals
    • Photography
    • Property
    • Real Life
    • Sport
    • Strange and Bizarre
    • Super Viral
    • UK News
    • World News
Search
  • Health and Fitness
  • Holidays and Travel
  • Nature and Wildlife
  • Pets and Animals
  • Photography
  • Babies and Kids
  • Comedy and Humor
  • Fails
  • Real Life
  • Strange and Bizarre
  • Submit News
  • Customize Interests
  • Bookmarks
  • Newsletter
  • Who Are We
  • Privacy
  • Terms
  • Write For Us
  • Advertise
  • Contact
© 2023 What's The Jam. All Rights Reserved.
Reading: The exact degree at which women apparently ditch their bras – and why it’s a BAD idea, says expert
Share
Notification Show More
Aa
What's The JamWhat's The Jam
Aa
  • News
  • World
  • Viral
  • Funny
  • Weird
  • Celebrity
  • DIY
  • Lifestyle
  • Sport
  • Videos
Search
  • Home
    • News
    • World
    • Super Viral
    • Videos
  • All Topics
    • Babies and Kids
    • Celebrity
    • Comedy and Humor
    • Documentary and Reportage
    • Fails
    • Health and Fitness
    • Holidays and Travel
    • Influencers and Models
    • Life Hacks
    • Lifestyle
    • Nature and Wildlife
    • Pets and Animals
    • Photography
    • Property
    • Real Life
    • Sport
    • Strange and Bizarre
  • Quick Links
    • Customize Interests
    • Bookmarks
    • Privacy Policy
    • Terms of use
    • Write For Us
    • Advertise
    • Contact
Have an existing account? Sign In
Follow US
  • Privacy
  • Terms
  • Write For Us
  • Advertise
  • Contact
© 2023 What's The Jam. All Rights Reserved.
Survey reveals half of British women go braless in 25°C+ weather. Expert Georgina Bibby advises against it, recommending breathable cotton bras to combat underboob sweat.
UK News

The exact degree at which women apparently ditch their bras – and why it’s a BAD idea, says expert

Almara Abgarian
Last updated: 2024/06/26 at 4:18 PM
Almara Abgarian
Share
3 Min Read
A woman models a bra for NEXT. (Picture: Jam Press)
SHARE

Apparently, half of British women are going braless this week.

A new survey has revealed the exact temperature when we loosen the straps: 25 degrees Celsius.

What with the UK experiencing a heatwave – rising to 29 degrees Celsius today – and underboob sweat being a real issue, it’s no real surprise that women are opting to ditch the brasserie.

But one expert, who has 20 years of experience creating swimwear and lingerie, is warning against freeing the nipple.

- Advertisement -

READ MORE: Jean Paul Gaultier selling £870 skirt that makes women look NAKED

“We strongly advise against forgoing a bra in hot weather due to the lack of support,” said Georgina Bibby, lingerie and swimwear technologist at NEXT told What’s The Jam.

Survey reveals half of British women go braless in 25°C+ weather. Expert Georgina Bibby advises against it, recommending breathable cotton bras to combat underboob sweat.
Georgina Bibby, lingerie and swimwear technologist at NEXT. (Picture: Jam Press)

“The primary function of a bra is to offer support to the weight and structure of the bust.

“Breasts consist of fat rather than muscle so inadequate support can lead to changes in both shape and form.

“While we acknowledge the temptation to go without a bra in hot weather, there are measures you can take to enhance comfort.

- Advertisement -

“First and foremost, it’s crucial to wear the correct bra size to ensure optimum support and comfort.”

Bibby’s warning comes after a survey reveals 48% of British women ditch their bra in hot weather.

Survey reveals half of British women go braless in 25°C+ weather. Expert Georgina Bibby advises against it, recommending breathable cotton bras to combat underboob sweat.
A woman models a bra for NEXT. (Picture: Jam Press)

Really, who can blame them?

- Advertisement -

But the expert says you’re better off choosing breathable materials than foregoing the brasserie altogether.

And what to do if you suffer from frequent underboob sweat.

She added: “To combat discomfort in hot weather, it is equally vital to choose breathable materials.

“Opting for a cotton bra is highly recommended as it offers naturally cooling properties, enabling air to flow through the fabric and preventing the accumulation of sweat.

“Experiencing underboob sweat while wearing a bra in hotter temperatures is a common and entirely normal occurrence, albeit uncomfortable.

“To mitigate this, we suggest wearing a bra crafted with moisture-management finished fabric.

“This feature effectively wicks moisture away from the skin, facilitating evaporation and providing enhanced comfort.”

READ MORE: Gordon Ramsay blasted for new breakfast burger with runny fried egg in it

Have a story to tell? Hello@whatsthejam.com
TAGGED: Brits, Health, news, Research, summer, uk

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
[mc4wp_form]
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Twitter Copy Link Print
Share
What do you think?
Love1
Sad0
Happy0
Sleepy0
Angry0
Dead0
Wink0
Previous Article Scorned woman raffles off her cheating boyfriend's Copa America tickets and Messi-signed shirt in viral revenge move. Discover the dramatic tale of betrayal and payback. Woman raffles ‘cheating’ boyfriend’s Copa America tickets – and even gives away signed Argentina shirt
Next Article Dog finds forever home after 420 days at shelter. Four-year-old Faya, the longest resident at Humane Society of Scott County, is now with new owner Steve Macklin. Adorable dog finally gets to ‘sleep in a home of her own’ after spending 420 days in shelter
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected

235.3k Followers Like
69.1k Followers Follow
11.6k Followers Pin
56.4k Followers Follow
136k Subscribers Subscribe
4.4k Followers Follow
- Advertisement -
Ad imageAd image

Latest News

A football collector has revealed his £30,000 shirt collection and says forgotten kits in your cupboard could be worth a fortune - Gazza's Italia 90 shirt fetches £1,200.
Football mad lad shows off huge £30,000 footy shirt collection
Sport 19 June 2026
Wheelchair users were filmed standing up and bouncing with joy after Colombia's World Cup win - sparking debate online before many viewers rushed to defend the celebrating fans.
Wheelchair users seen jumping in celebration at team’s World Cup win
Sport 19 June 2026
A McDonald's app hack lets customers order up to 37 free sauce pots without buying any food - and one savvy shopper has already tested it and shared the trick with thousands online.
McDonald’s customers stunned by little-known app hack for UNLIMITED FREE sauce
Life Hacks 19 June 2026
John Lewis has pledged 1,000 more jobs for care-experienced young people by 2030, as figures show over a million UK young people are currently not in employment, education or training.
John Lewis announces major jobs boost for care leavers across UK
UK News 19 June 2026

You Might also Like

A football collector has revealed his £30,000 shirt collection and says forgotten kits in your cupboard could be worth a fortune - Gazza's Italia 90 shirt fetches £1,200.
Sport

Football mad lad shows off huge £30,000 footy shirt collection

19 June 2026
Wheelchair users were filmed standing up and bouncing with joy after Colombia's World Cup win - sparking debate online before many viewers rushed to defend the celebrating fans.
Sport

Wheelchair users seen jumping in celebration at team’s World Cup win

19 June 2026
A McDonald's app hack lets customers order up to 37 free sauce pots without buying any food - and one savvy shopper has already tested it and shared the trick with thousands online.
Life Hacks

McDonald’s customers stunned by little-known app hack for UNLIMITED FREE sauce

19 June 2026
John Lewis has pledged 1,000 more jobs for care-experienced young people by 2030, as figures show over a million UK young people are currently not in employment, education or training.
UK News

John Lewis announces major jobs boost for care leavers across UK

19 June 2026
A robot striker demolished a former World Cup goalkeeper in a charity penalty shootout - she said the ball speed was "absolutely insane" and she simply could not react in time.
Sport

Robot striker destroys ex-World Cup goalie in charity penalty shootout

19 June 2026
Squirrels have declared war on a Hampshire model village - the latest attack left a wedding display in ruins with the bride, groom and best man all decapitated in a coordinated raid.
Comedy and Humor

Model village boss driven nuts after displays repeatedly wrecked by squirrels

19 June 2026
A 24-year-old Brit with zero running experience completed 50 marathons in 50 US states in just 58 days - Henry Moores raised over £30,000 for a children's cancer charity.
UK News

Brit, 24, with no running experience completes epic 50-state challenge and raises £30K for sick children

19 June 2026
Original Simpsons artwork showing Homer at a bowling alley is heading to auction with a £50,000 estimate - alongside rare pieces from Disney's Fantasia, Dragon Ball and Studio Ghibli.
UK News

Original The Simpsons artwork to sell for £50,000

19 June 2026
//

What’s The Jam is your one stop website for the latest viral and weird news from around the world.

 
Have a story to tell? Hello@whatsthejam.com

Quick Link

  • Customize Interests
  • Bookmarks
  • Write for Us
  • Newsletter
  • About Us

Top Categories

  • UK News
  • World News
  • Latest Videos
  • Lifestyle
  • Super Viral

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

[mc4wp_form]

What's The JamWhat's The Jam
Follow US
© 2023 What's The Jam. All Rights Reserved.
Go to mobile version
adbanner
AdBlock Detected
Our site is an advertising supported site. Please whitelist to support our site.
Okay, I'll Whitelist
Welcome Back!

Sign in to your account

Lost your password?