A supermarket cereal display left shoppers in hysterics after it appeared to say ‘Morning Herpes’.
The Kelloggs signage was supposed to say ‘Morning Heroes’.
But a spoon used to create the ‘O’ in the second word left some customers baffled.
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They thought it resembled a ‘P’.
It was spotted at Sainsbury’s in Dewsbury Road, Leeds, West Yorkshire.
Sainsbury declined to comment.
A Kellogg’s spokesperson said: “The sign says Morning Heroes – with a spoon as an O.
“It would be misleading and inaccurate to claim it says anything else.
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“This is an in-store campaign about our key cereal morning heroes to help get families ready for back to school using school bus visuals.”
But shoppers thought differently.
Al Turner, 44, said: “I thought it was funny, and a terrible graphic design choice.”
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Another quipped: “Clap, crackle and pox.”
One said: ”I prefer my Herpes in the twilight hours old chap.”
Someone questioned: “Well how did they miss that?”
One person commented: “Haha this is the sort of thing they get sacked on The Apprentice for.”
Another user added: “It took me ages to work out what it actually meant.”
It isn’t the first supermarket mistake with an in-store sign, as reported by What’s The Jam.
A Tesco store in Hastings, East Sussex, misspelled the town’s name in a grammatical error.
An apostrophe was misplaced and instead read: “Serving Hasting’s shoppers a little better every day.”
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