A shopper looking to take advantage of the festive interim sales was left baffled after noticing one popular supermarket chain is already gearing up for Easter.
Victoria ‘Vix’ Leyton was visiting her local Morrisons when she noticed something unusual on the shelves.
Hoping to “hoover up post-Christmas goodies”, the eagle-eyed shopper spotted chocolate eggs for sale – for a very different holiday.
READ MORE: Cheeky Brits are already flogging their ‘unwanted’ Christmas gifts online
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The Easter goods were found at the Hillsborough branch.
“I went to my local Morrisons hoping to hoover up post-Christmas goodies and I’m gutted to see they have all disappeared and they have already started putting the Easter eggs out,” the 40-year-old, who runs a personal finance podcast, told What’s The Jam.
“Where are my clearance Selection Boxes please?
“You also used to be able to go in and sneakily sweep up some really cute gifts for people you weren’t seeing immediately, but feels like days of the big post-holiday discounts are over; unless you want sprouts.
“[It is] disappointing to not be able to enjoy the last few days of little Christmas treats.
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“Life feels quick enough without a time jump to Easter in December.”
Although Vix, who is also visiting Sainsbury’s today to see what bargains she can bag, won’t be buying any chocolate eggs or bunnies just yet, she doesn’t blame those who do.
Even if Easter is 114 days away.
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She added: “Fair play to anyone who shops in advance to this scale but they’re not even a good deal – and the unlucky recipients will need to race to finish them as they’ll go off quicker.”