McVitie’s has unveiled two brand new fruity biscuits and the launch is already sending snack lovers wild online.
The biscuit giant is introducing its new Jammy’s range in raspberry and apple flavours, featuring soft jam-filled centres wrapped in crumbly biscuits dusted with icing sugar.
The new treats offer a fruity twist on classic sweet snacks, pairing golden baked biscuits with tangy raspberry filling or zesty apple flavour.
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McVitie’s said the range is perfect for sharing, lunchboxes and on-the-go snacking, as reported by Whats The Jam.
The raspberry flavour Jammy’s first launched on Monday, 18 May, in Iceland, B&M and Ocado before rolling out to more major retailers from the week beginning 6 June.
The apple flavour version will arrive in major UK supermarkets from the same week.
Bethan Ashman, brand manager for McVitie’s, said: “We’re excited to introduce Jammy’s Raspberry and Apple flavour to our growing biscuit range.
“With a soft, fruity centre, these biscuits are a fun, flavour-packed option – perfect for sharing and snacking.”
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Both flavours will carry an RRP of £1 for a 136.5g pack.
The launch was also shared by popular Instagram food account UKNewestFoods, where excited fans quickly flooded the comments section.
One person wrote: “Take my money.”
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Another snack enthusiast commented: “These looks great, apple one for me!”
A third person added: “Yummm.”
Another user wrote: “Um absolutely need!”
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