Heinz has made a major change to one of its most recognisable supermarket staples just as temperatures begin to tumble.
For generations, shoppers have associated the food giant’s warming soups with its classic metal tins.
But the cupboard favourite is now getting a modern makeover, with no can in sight.
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For the first time in the UK, Heinz has launched a range of soups packaged in lightweight, microwaveable pouches, as reported by What’s The Jam.
The new format is aimed at shoppers looking for an easy winter lunch they can carry to work without needing fridge space.
Unlike chilled soups, the pouches can be stored at room temperature before opening, meaning they can be left in a desk drawer or work bag.
The range features four new recipes: Butternut Squash and Spices, Chicken Broth and Garden Veg, Black Lentil Dahl and Roasted Red Pepper and Tomato.
Each pouch has a recommended retail price of £2.25, although Tesco Clubcard members can currently pick one up for £1.65.
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They are available exclusively from Tesco stores nationwide and through Ocado.
Heinz said the recipes are made using natural ingredients and contain no added sugar.
Depending on the flavour, each serving also provides between one and three portions of a shopper’s five-a-day and is a source of protein or fibre.
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The Black Lentil Dahl offers the most fruit and vegetables, counting as three of the recommended daily portions.
Meanwhile, the Roasted Red Pepper and Tomato and Butternut Squash recipes each provide two.
Alessandra de Dreuille, director of meals at Heinz, said: “We wanted to create something new that combines the comfort of a bowl of soup with natural ingredients and a convenient format for busy lifestyles.
“With four delicious recipes to choose from, our new range offers a simple way to enjoy a warming and nutritious meal, at home or on the go.”
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