Jeremy Clarkson’s booze brand has released its first ever advent calendar for an eye-watering price.
The beloved Top Gear presenter turned farmer and pub owner has released a Christmas range for 2024.
Hawkstone, which was founded by Clarkson in 2021, has launched an £85 crate stacked with 25 days worth of lager, cider and merchandise.
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Described as ‘the hoppy one’, the festive gift costs quite the pretty penny.
But the high price means fans don’t have to fork out on delivery costs, as orders over £50 qualify for free shipping.
The advent calendars are now able to be pre-ordered and will land on customers’ doorsteps from 21 November, as reported by What’s The Jam.
Jeremy Clarkson said: “Past the age of nine advent calendars lose their appeal somewhat, but not this one.
“This is the Hawkstone advent calendar and behind the little door on each day of the month there is a delicious bottle of beer and cider.”
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Hawkstone stated: “Our very first Advent Calendar is nearly here.
“It’s packed with 25 days worth of beer and cider plus other Hawkstone merch to make even the biggest Scrooges smile this Christmas.
“These will go very quickly, so pre-order yours now.”
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Fans have been knocked sideways by the price.
One said: “Just saying to the mrs to get us one, be like £40 I reckon…nope £85 never mind.”
Another said: “£85, £3.40 a bottle, he’s definitely ripping people off now.”
One added: “Got to hand it to him, he’s always finding ways to make money.”
One other said: “Just so you know it’s £3.40 per day.”
Simon Tilbury said: “And such good value for money.”
