Jeremy Clarkson has been slammed by fans for using AI to flog his new 0% beer.
The former Top Gear host turned farmer and booze brewer has come under fire for his latest advertising campaign.
The 65-year-old’s brand Hawkstone recently turned to artificial intelligence to help sell their new product.
READ MORE: Morrisons selling Easter eggs less than two weeks after Christmas leaving shoppers stunned
- Advertisement -
The ‘Low Alcohol One’, Clarkson’s new 0.5% beer has now appeared in a range of AI generated snaps.
In Hawkstone’s latest post an AI fighter pilot can be seen holding up a bottle of the booze free item whilst flying his jet.
A generated F1 driver is also seen holding one in the campaign, as reported by What’s The Jam.
An AI woman working at what looks to be a nursery can be seen laughing whilst drinking the ‘Low Alcohol One’.
In another snap, a priest can be seen smiling whilst showcasing the new low alcohol drink.
- Advertisement -
Finally, a group of AI surgeons in the theatre can be seen operating whilst having a few bottles on the table for refreshments.
Despite the light-hearted nature of the advertisement, shared on 4 Jan, fans have been left fuming.
Jack Phillips said: “Not sure this fits with Jeremy’s thoughts.”
- Advertisement -
Joey Dunning added: “I love Jezza but I don’t condone this AI slop.
“Do better, hire an actual artist.”
Another said: “I love Hawkstone but I hate AI slop.”
One added: “Ah yes, back British farming, but don’t worry about backing the British creative industry, that’s their problem.”
One said: “Not the AI man.”
Another added: “Good use of AI.”
READ MORE: Amateur stargazer thrilled after spotting rare blazing fireball out of his window
