Jean Paul Gaultier has boobed by charging £1,050 for a winter jumper that looks like it has breasts on it.
The French fashion house’s Cropped Madone Sweater had divided opinion among shoppers.
Some think it would make them look a bit of a “t*t.”
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It is a nod to the cone bra Madonna wore on stage in her 1990s heyday.
That famous daring top was also designed by Jean Paul Gaultier.
But the tiny jumper has a turtleneck and is made mainly from cotton.
One customer – called Vicky – said: “£1,050 to look like a right tit.”
Maria joked: “And left.”
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Another named Sarah said: “Does it have a built-in bra?
But Mark said: “It’s awful. I love it.”
The top named after the Like A Virgin pop legend – with Madone being French for Madonna – is available in seven sizes from XXS to XXL.
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It is part of the new Gaultier TV Collection.
The product description reads: “Cropped Aran knit sweater with conical bra cup detail.
“Boxy, cropped fit, turtleneck, ribbed finishes,
“Materials 85% cotton, 15% polyamide, made in Italy.”
In June, Jean Paul Gaultier was mocked for selling an £870 skirt that makes women look naked, as reported on What’s The Jam.
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