Stone Island has been mocked after selling a new £245 shirt for five-year-olds.
The fashion brand has been adopted by football hooligans.
The expensive clothing is renowned for having its logo on a sleeve badge.
READ MORE: Tom Kerridge slammed for charging £84.50 for a meat dish at his posh pub
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Characters in movies Football Factory and Green Street have won them.
As part of its new autumn range, it is selling a green over-shirt for children.
The smallest size is for kids who are one metre four centimetres tall.
The average height for a four-year-old child is one metre one centimetre
For five-year-olds it is one metre eight centimetres.
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A Stone Island spokesperson said: “Natural shades, alluding to wood and trees, are combined with brighter accents of colour inspired by classic ski uniforms.
“Stretch organic cotton canvas over-shirt, garment dyed with an ‘old’ effect.
“Featuring hand pockets and button fastening.”
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Customers were quick to poke fun at the youth clobber, What’s The Jam
One said: “When you’ve got non-school uniform day at at 9am and Millwall away at 4pm.”
Nicholas Wilson joked: “In case it kicks off in the soft play area.”
Jim Leaf added: “In case it goes off at Build-A-Bear.”
Emma Parkes said: “Just in case it kicks off in the book corner.”
But one said: “Love, the kids stuff is sometimes better.”
