By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
What's The JamWhat's The Jam
  • Home
  • Latest News
    • UK News
    • World News
  • Super ViralHot
  • Lifestyle
    • Health and Fitness
    • Photography
    • Property
  • Humor
  • Celebrity
  • Weird
  • Videos
  • All Topics
    • Babies and Kids
    • Celebrity
    • Comedy and Humor
    • Documentary and Reportage
    • Fails
    • Health and Fitness
    • Holidays and Travel
    • Influencers and Models
    • Latest Videos
    • Life Hacks
    • Lifestyle
    • Nature and Wildlife
    • Pets and Animals
    • Photography
    • Property
    • Real Life
    • Sport
    • Strange and Bizarre
    • Super Viral
    • UK News
    • World News
Search
  • Health and Fitness
  • Holidays and Travel
  • Nature and Wildlife
  • Pets and Animals
  • Photography
  • Babies and Kids
  • Comedy and Humor
  • Fails
  • Real Life
  • Strange and Bizarre
  • Submit News
  • Customize Interests
  • Bookmarks
  • Newsletter
  • Who Are We
  • Privacy
  • Terms
  • Write For Us
  • Advertise
  • Contact
© 2023 What's The Jam. All Rights Reserved.
Reading: Two British mums go head-to-head on gov guidance – from screentime ‘stopwatch’ to ‘unlimited’ viewing
Share
Notification Show More
Aa
What's The JamWhat's The Jam
Aa
  • News
  • World
  • Viral
  • Funny
  • Weird
  • Celebrity
  • DIY
  • Lifestyle
  • Sport
  • Videos
Search
  • Home
    • News
    • World
    • Super Viral
    • Videos
  • All Topics
    • Babies and Kids
    • Celebrity
    • Comedy and Humor
    • Documentary and Reportage
    • Fails
    • Health and Fitness
    • Holidays and Travel
    • Influencers and Models
    • Life Hacks
    • Lifestyle
    • Nature and Wildlife
    • Pets and Animals
    • Photography
    • Property
    • Real Life
    • Sport
    • Strange and Bizarre
  • Quick Links
    • Customize Interests
    • Bookmarks
    • Privacy Policy
    • Terms of use
    • Write For Us
    • Advertise
    • Contact
Have an existing account? Sign In
Follow US
  • Privacy
  • Terms
  • Write For Us
  • Advertise
  • Contact
© 2023 What's The Jam. All Rights Reserved.
Two mums clash over kids’ screentime as new guidance suggests limits, with one enforcing strict rules and the other allowing hours daily, sparking debate on parenting styles.
Lifestyle

Two British mums go head-to-head on gov guidance – from screentime ‘stopwatch’ to ‘unlimited’ viewing

Amy Walters
Last updated: 2026/04/01 at 12:32 PM
Amy Walters
Share
9 Min Read
Annette and Felix. (Jam Press/Annette Kellow) and Britt and Freyja. (Jam Press/Britt Jones)
SHARE

Two British mums have gone head-to-head on new government guidance suggesting that kids under five should be limited to one hour of screentime per day.

Annette Kellow’s and Britt Jones’ opinions couldn’t be further from each other.

The 42-year-old has admitted to her son, Felix, aged seven, that “screens make you dumb” and limits his screentime viewing to 20 minutes up to four times per week.

READ MORE: Britain’s future under the spotlight as Anthropy26 opens with calls for growth and renewal

- Advertisement -

It’s a strict rule; so much so, that the writer has a stopwatch in place and doesn’t even own a television.

Britt, however, gives her kids, Freyja, four, and Finlay, six, “unlimited” viewing time – with the tots often staring at a screen for up to nine hours per day.

Their opinions come as new government guidance was released last week suggesting that those under five should be limited to one hour each day, with under twos not watching screens at all.

“I think children need to develop critical thinking skills more importantly,” Annette, from London, told Whats The Jam.

Two mums clash over kids’ screentime as new guidance suggests limits, with one enforcing strict rules and the other allowing hours daily, sparking debate on parenting styles.
Annette and Felix. (Jam Press/Annette Kellow)

“When he gets to a screen-appropriate age, he will learn quickly; it’s not hard.

- Advertisement -

“We don’t give our children enough credit on how they work out AI, coding and other technology.

“It’ll all happen at a later stage in life.

“He won’t be behind.

- Advertisement -

“I champion the government’s plan.”

The mum allows her son to watch educational shows only; between Newsround and Horrible Histories.

He’ll enjoy them on her laptop due to their lack of television.

Two mums clash over kids’ screentime as new guidance suggests limits, with one enforcing strict rules and the other allowing hours daily, sparking debate on parenting styles.
Felix. (Jam Press/Annette Kellow)

At the weekends, though, screens are off-limits.

She said: “Only after school can he catch up on the news – and that’s not an everyday thing.

“Weekends are for spending outdoors.

“Nowadays, kids are like prisoners, but I think it’s best to do things you can actually see and touch.

“Such as going to the museum, or for a walk, playing the keyboard and making things.

“On screen days, I use a stopwatch.

“When it runs out, that’s the end of it.”

Annette has had to deal with difficult questions from Felix, who sees his friends from school enjoying their screens.

Two mums clash over kids’ screentime as new guidance suggests limits, with one enforcing strict rules and the other allowing hours daily, sparking debate on parenting styles.
Annette and Felix. (Jam Press/Annette Kellow)

But she aims to be upfront with him.

She said: “A lot of his friends have Snapchat and Roblox.

“He asks to play it and does want to do other things his friends do on their devices, but I just try to divert his attention as it’s a strict no-no.

“I’m terrified of the people that might be on these online games and I’m apprehensive about him being on a screen that has such fast-moving motions.

“It’s detrimental to a child’s focus.

“I tell him honestly and explain that there are strange people on there.

“He also believes that playing games makes you dumb.

“I know it’s harsh, but if he goes on it, there’s a chance he’ll become addicted.

“I’ve told him that screentime might mean he’s not so successful later on in life, too.”

Luckily, the pair haven’t run into any arguments, though Annette recognises it’s going to get harder as he gets older.

Two mums clash over kids’ screentime as new guidance suggests limits, with one enforcing strict rules and the other allowing hours daily, sparking debate on parenting styles.
Felix. (Jam Press/Annette Kellow)

She added: “I believe it is a slippery slope when it comes to screens and kids.

“He’s had a handful of occasions when going to a friends’ house where they have a screen – which is a problem.

“But I explain that families have different values.

“If he has play dates here, they’re always in the garden.

“I do worry in the future that it’ll be quite tricky to say no.

“But all I want is a framework now for when that day arrives.”

Britt, aged 29, used to judge parents for allowing kids on their screens all day, especially while out to dinner.

Two mums clash over kids’ screentime as new guidance suggests limits, with one enforcing strict rules and the other allowing hours daily, sparking debate on parenting styles.
Britt and Finlay. (Jam Press/Britt Jones)

Now a mum-of-two, she recognises it’s not so easy to keep them occupied with traditional toys and methods.

She said: “I used to wonder why kids couldn’t just read a book or be engaged in a different way.

“Now I plonk them in front of a screen as it stops them from destroying the house.”

Growing up, watching television was the norm.

It quickly became a family activity and Britt can’t recall it ever being on – even for some background noise.

She believes this might have attributed to her “addiction” today.

She said: “I got hooked on Tamagotchis, then my phone, and it all spiralled from there.

“I’m a doom scroller, especially with videos and shorts.

“I scroll on my phone whenever, including when the television is already on.

“It hasn’t taken over my life, so I don’t really see the problem, which is why I don’t when it comes to my kids, either.”

Britt admits they spend up to nine hours per day on their screens, mostly on the weekends.

The mum, from the West Midlands, added: “Essentially, I allow them an unlimited amount of screentime each day.

Two mums clash over kids’ screentime as new guidance suggests limits, with one enforcing strict rules and the other allowing hours daily, sparking debate on parenting styles.
Finlay playing on his tablet. (Jam Press/Britt Jones)

“This can include multiple outlets at once; from their tablets, to Alexa and the television.

“I believe technology is part of our modern life and they should understand how it works at an early age.

“I said before I’d never let my child use a screen, but it’s just natural that the television is always on.

“So I’ve moved to more educational shows, such as Ms Rachael, Oxbridge Baby, Singing Hands and Mr Tumble.

“They’re just not interested in toys and I see tablets as a much better way to model them for the future.”

Britt does think their attention span is limited, with them only able to concentrate for a few minutes at a time.

But she thinks the government – and those that agree with their guidance – are “deluding” themselves.

She added: “It’s a sign that people are in denial about the future.

“As times change, kids should be exposed to things that are up and coming.

“My kids are whizzes when it comes to technology.

Finlay playing on his tablet. (Jam Press/Britt Jones)

“They will have the skills unlocked no matter how advanced things get as they’ve had this head start in life now.”

The government, as part of their guidance, has suggested that fast-paced videos are steered clear of and that “screen swaps” take place instead.

It’s still under review as more evidence emerges and urges parents to lead by example since kids’ brains are “like sponges”.

READ MORE: Brit gifted rare Harry Potter book as child set to rake in THOUSANDS after leaving it on shelf for years

Have a story to tell? Hello@whatsthejam.com
TAGGED: children, controversial, Lifestyle, Mums, news, Parenting, parenting tips, shocking, uk

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
[mc4wp_form]
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Twitter Copy Link Print
Share
What do you think?
Love0
Sad0
Happy0
Sleepy0
Angry0
Dead0
Wink0
Previous Article Anais Gallagher sparked concern after sharing a hospital snap in a medical gown - but the model has now revealed the real reason behind her MRI scan. Anaïs Gallagher sparks concern among fans after sharing hospital snap following MRI scan
Next Article Britain’s oldest residents celebrates her 112th birthday with cake, tea and a royal message, sharing her inspiring life motto after more than a century of remarkable memories. Britain’s fifth oldest woman celebrates 112th birthday with sandwiches and cake – and shares her lifelong motto
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected

235.3k Followers Like
69.1k Followers Follow
11.6k Followers Pin
56.4k Followers Follow
136k Subscribers Subscribe
4.4k Followers Follow
- Advertisement -
Ad imageAd image

Latest News

Dazzling blue and white flashes lit up mountains in southern Mexico like a giant strobe light - sparking wild theories about UFOs, earthquakes and paranormal activity.
Mountains light up like strobe show as locals fear UFO activity
World News 2 June 2026
Doughnut lovers can grab a free Krispy Kreme this week as the chain gives away a whopping 26,000 Original Glazed treats across the UK to celebrate National Doughnut Day.
Pizza Express brings back fan-favourite £1 mains deal – get second pizza, pasta or salad for less than price of cuppa
UK News 2 June 2026
Doughnut lovers can grab a free Krispy Kreme this week as the chain gives away a whopping 26,000 Original Glazed treats across the UK to celebrate National Doughnut Day.
Krispy Kreme is giving away 26,000 FREE doughnuts this week – here’s how to get one
UK News 2 June 2026
Luxury private yacht holiday for two on iconic Nile river voyage between Luxor and Aswan goes up for sale at £14,900 through unusual online auction with charitable element.
Luxury private YACHT holiday-for-two on iconic voyage past some of world’s most famous temples and tombs is up for sale at £14,900
Holidays and Travel 2 June 2026

You Might also Like

Dazzling blue and white flashes lit up mountains in southern Mexico like a giant strobe light - sparking wild theories about UFOs, earthquakes and paranormal activity.
World News

Mountains light up like strobe show as locals fear UFO activity

2 June 2026
Doughnut lovers can grab a free Krispy Kreme this week as the chain gives away a whopping 26,000 Original Glazed treats across the UK to celebrate National Doughnut Day.
UK News

Pizza Express brings back fan-favourite £1 mains deal – get second pizza, pasta or salad for less than price of cuppa

2 June 2026
Doughnut lovers can grab a free Krispy Kreme this week as the chain gives away a whopping 26,000 Original Glazed treats across the UK to celebrate National Doughnut Day.
UK News

Krispy Kreme is giving away 26,000 FREE doughnuts this week – here’s how to get one

2 June 2026
Luxury private yacht holiday for two on iconic Nile river voyage between Luxor and Aswan goes up for sale at £14,900 through unusual online auction with charitable element.
Holidays and Travel

Luxury private YACHT holiday-for-two on iconic voyage past some of world’s most famous temples and tombs is up for sale at £14,900

2 June 2026
World's biggest crane "Big Carl" completes huge milestone by lifting giant reactor into place at Britain's newest nuclear power station Hinkley Point C in Somerset.
UK News

World’s biggest crane lifts giant nuclear reactor into place at Britain’s newest power station

2 June 2026
Flying version of Del Boy's iconic yellow Trotter van from Only Fools and Horses spotted soaring above the Lake District beauty spot Buttermere in incredible paramotor stunt.
Comedy and Humor

Trotter van from Only Fools and Horses spotted FLYING over Brit beauty spot

2 June 2026
Savvy holidaymaker stuffs neck pillow full of clothes and wears two tracksuits onto Ryanair flight to dodge extra baggage fees in genius money-saving travel hack.
Holidays and Travel

Holidaymaker stuffs neck pillow with clothes to dodge baggage fees

2 June 2026
Everton's longest-serving groundsman Bob Lennon has retired after 40 years tending the club's pitches - working under 19 managers and caring for millions of blades of grass.
Sport

Everton’s longest serving groundsman retires after 40 years and 19 managers

2 June 2026
//

What’s The Jam is your one stop website for the latest viral and weird news from around the world.

 
Have a story to tell? Hello@whatsthejam.com

Quick Link

  • Customize Interests
  • Bookmarks
  • Write for Us
  • Newsletter
  • About Us

Top Categories

  • UK News
  • World News
  • Latest Videos
  • Lifestyle
  • Super Viral

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

[mc4wp_form]

What's The JamWhat's The Jam
Follow US
© 2023 What's The Jam. All Rights Reserved.
Go to mobile version
adbanner
AdBlock Detected
Our site is an advertising supported site. Please whitelist to support our site.
Okay, I'll Whitelist
Welcome Back!

Sign in to your account

Lost your password?