By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
What's The JamWhat's The Jam
  • Home
  • Latest News
    • UK News
    • World News
  • Super ViralHot
  • Lifestyle
    • Health and Fitness
    • Photography
    • Property
  • Humor
  • Celebrity
  • Weird
  • Videos
  • All Topics
    • Babies and Kids
    • Celebrity
    • Comedy and Humor
    • Documentary and Reportage
    • Fails
    • Health and Fitness
    • Holidays and Travel
    • Influencers and Models
    • Latest Videos
    • Life Hacks
    • Lifestyle
    • Nature and Wildlife
    • Pets and Animals
    • Photography
    • Property
    • Real Life
    • Sport
    • Strange and Bizarre
    • Super Viral
    • UK News
    • World News
Search
  • Health and Fitness
  • Holidays and Travel
  • Nature and Wildlife
  • Pets and Animals
  • Photography
  • Babies and Kids
  • Comedy and Humor
  • Fails
  • Real Life
  • Strange and Bizarre
  • Submit News
  • Customize Interests
  • Bookmarks
  • Newsletter
  • Who Are We
  • Privacy
  • Terms
  • Write For Us
  • Advertise
  • Contact
© 2023 What's The Jam. All Rights Reserved.
Reading: Two British mums go head-to-head on gov guidance – from screentime ‘stopwatch’ to ‘unlimited’ viewing
Share
Notification Show More
Aa
What's The JamWhat's The Jam
Aa
  • News
  • World
  • Viral
  • Funny
  • Weird
  • Celebrity
  • DIY
  • Lifestyle
  • Sport
  • Videos
Search
  • Home
    • News
    • World
    • Super Viral
    • Videos
  • All Topics
    • Babies and Kids
    • Celebrity
    • Comedy and Humor
    • Documentary and Reportage
    • Fails
    • Health and Fitness
    • Holidays and Travel
    • Influencers and Models
    • Life Hacks
    • Lifestyle
    • Nature and Wildlife
    • Pets and Animals
    • Photography
    • Property
    • Real Life
    • Sport
    • Strange and Bizarre
  • Quick Links
    • Customize Interests
    • Bookmarks
    • Privacy Policy
    • Terms of use
    • Write For Us
    • Advertise
    • Contact
Have an existing account? Sign In
Follow US
  • Privacy
  • Terms
  • Write For Us
  • Advertise
  • Contact
© 2023 What's The Jam. All Rights Reserved.
Two mums clash over kids’ screentime as new guidance suggests limits, with one enforcing strict rules and the other allowing hours daily, sparking debate on parenting styles.
Lifestyle

Two British mums go head-to-head on gov guidance – from screentime ‘stopwatch’ to ‘unlimited’ viewing

Amy Walters
Last updated: 2026/04/01 at 12:32 PM
Amy Walters
Share
9 Min Read
Annette and Felix. (Jam Press/Annette Kellow) and Britt and Freyja. (Jam Press/Britt Jones)
SHARE

Two British mums have gone head-to-head on new government guidance suggesting that kids under five should be limited to one hour of screentime per day.

Annette Kellow’s and Britt Jones’ opinions couldn’t be further from each other.

The 42-year-old has admitted to her son, Felix, aged seven, that “screens make you dumb” and limits his screentime viewing to 20 minutes up to four times per week.

READ MORE: Britain’s future under the spotlight as Anthropy26 opens with calls for growth and renewal

- Advertisement -

It’s a strict rule; so much so, that the writer has a stopwatch in place and doesn’t even own a television.

Britt, however, gives her kids, Freyja, four, and Finlay, six, “unlimited” viewing time – with the tots often staring at a screen for up to nine hours per day.

Their opinions come as new government guidance was released last week suggesting that those under five should be limited to one hour each day, with under twos not watching screens at all.

“I think children need to develop critical thinking skills more importantly,” Annette, from London, told Whats The Jam.

Two mums clash over kids’ screentime as new guidance suggests limits, with one enforcing strict rules and the other allowing hours daily, sparking debate on parenting styles.
Annette and Felix. (Jam Press/Annette Kellow)

“When he gets to a screen-appropriate age, he will learn quickly; it’s not hard.

- Advertisement -

“We don’t give our children enough credit on how they work out AI, coding and other technology.

“It’ll all happen at a later stage in life.

“He won’t be behind.

- Advertisement -

“I champion the government’s plan.”

The mum allows her son to watch educational shows only; between Newsround and Horrible Histories.

He’ll enjoy them on her laptop due to their lack of television.

Two mums clash over kids’ screentime as new guidance suggests limits, with one enforcing strict rules and the other allowing hours daily, sparking debate on parenting styles.
Felix. (Jam Press/Annette Kellow)

At the weekends, though, screens are off-limits.

She said: “Only after school can he catch up on the news – and that’s not an everyday thing.

“Weekends are for spending outdoors.

“Nowadays, kids are like prisoners, but I think it’s best to do things you can actually see and touch.

“Such as going to the museum, or for a walk, playing the keyboard and making things.

“On screen days, I use a stopwatch.

“When it runs out, that’s the end of it.”

Annette has had to deal with difficult questions from Felix, who sees his friends from school enjoying their screens.

Two mums clash over kids’ screentime as new guidance suggests limits, with one enforcing strict rules and the other allowing hours daily, sparking debate on parenting styles.
Annette and Felix. (Jam Press/Annette Kellow)

But she aims to be upfront with him.

She said: “A lot of his friends have Snapchat and Roblox.

“He asks to play it and does want to do other things his friends do on their devices, but I just try to divert his attention as it’s a strict no-no.

“I’m terrified of the people that might be on these online games and I’m apprehensive about him being on a screen that has such fast-moving motions.

“It’s detrimental to a child’s focus.

“I tell him honestly and explain that there are strange people on there.

“He also believes that playing games makes you dumb.

“I know it’s harsh, but if he goes on it, there’s a chance he’ll become addicted.

“I’ve told him that screentime might mean he’s not so successful later on in life, too.”

Luckily, the pair haven’t run into any arguments, though Annette recognises it’s going to get harder as he gets older.

Two mums clash over kids’ screentime as new guidance suggests limits, with one enforcing strict rules and the other allowing hours daily, sparking debate on parenting styles.
Felix. (Jam Press/Annette Kellow)

She added: “I believe it is a slippery slope when it comes to screens and kids.

“He’s had a handful of occasions when going to a friends’ house where they have a screen – which is a problem.

“But I explain that families have different values.

“If he has play dates here, they’re always in the garden.

“I do worry in the future that it’ll be quite tricky to say no.

“But all I want is a framework now for when that day arrives.”

Britt, aged 29, used to judge parents for allowing kids on their screens all day, especially while out to dinner.

Two mums clash over kids’ screentime as new guidance suggests limits, with one enforcing strict rules and the other allowing hours daily, sparking debate on parenting styles.
Britt and Finlay. (Jam Press/Britt Jones)

Now a mum-of-two, she recognises it’s not so easy to keep them occupied with traditional toys and methods.

She said: “I used to wonder why kids couldn’t just read a book or be engaged in a different way.

“Now I plonk them in front of a screen as it stops them from destroying the house.”

Growing up, watching television was the norm.

It quickly became a family activity and Britt can’t recall it ever being on – even for some background noise.

She believes this might have attributed to her “addiction” today.

She said: “I got hooked on Tamagotchis, then my phone, and it all spiralled from there.

“I’m a doom scroller, especially with videos and shorts.

“I scroll on my phone whenever, including when the television is already on.

“It hasn’t taken over my life, so I don’t really see the problem, which is why I don’t when it comes to my kids, either.”

Britt admits they spend up to nine hours per day on their screens, mostly on the weekends.

The mum, from the West Midlands, added: “Essentially, I allow them an unlimited amount of screentime each day.

Two mums clash over kids’ screentime as new guidance suggests limits, with one enforcing strict rules and the other allowing hours daily, sparking debate on parenting styles.
Finlay playing on his tablet. (Jam Press/Britt Jones)

“This can include multiple outlets at once; from their tablets, to Alexa and the television.

“I believe technology is part of our modern life and they should understand how it works at an early age.

“I said before I’d never let my child use a screen, but it’s just natural that the television is always on.

“So I’ve moved to more educational shows, such as Ms Rachael, Oxbridge Baby, Singing Hands and Mr Tumble.

“They’re just not interested in toys and I see tablets as a much better way to model them for the future.”

Britt does think their attention span is limited, with them only able to concentrate for a few minutes at a time.

But she thinks the government – and those that agree with their guidance – are “deluding” themselves.

She added: “It’s a sign that people are in denial about the future.

“As times change, kids should be exposed to things that are up and coming.

“My kids are whizzes when it comes to technology.

Finlay playing on his tablet. (Jam Press/Britt Jones)

“They will have the skills unlocked no matter how advanced things get as they’ve had this head start in life now.”

The government, as part of their guidance, has suggested that fast-paced videos are steered clear of and that “screen swaps” take place instead.

It’s still under review as more evidence emerges and urges parents to lead by example since kids’ brains are “like sponges”.

READ MORE: Brit gifted rare Harry Potter book as child set to rake in THOUSANDS after leaving it on shelf for years

Have a story to tell? Hello@whatsthejam.com
TAGGED: children, controversial, Lifestyle, Mums, news, Parenting, parenting tips, shocking, uk

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
[mc4wp_form]
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Twitter Copy Link Print
Share
What do you think?
Love0
Sad0
Happy0
Sleepy0
Angry0
Dead0
Wink0
Previous Article Anais Gallagher sparked concern after sharing a hospital snap in a medical gown - but the model has now revealed the real reason behind her MRI scan. Anaïs Gallagher sparks concern among fans after sharing hospital snap following MRI scan
Next Article Britain’s oldest residents celebrates her 112th birthday with cake, tea and a royal message, sharing her inspiring life motto after more than a century of remarkable memories. Britain’s fifth oldest woman celebrates 112th birthday with sandwiches and cake – and shares her lifelong motto
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected

235.3k Followers Like
69.1k Followers Follow
11.6k Followers Pin
56.4k Followers Follow
136k Subscribers Subscribe
4.4k Followers Follow
- Advertisement -
Ad imageAd image

Latest News

A savvy dad has gone viral sharing his budget "survival shop" that feeds a family until payday for just £23, using staples from Aldi, Asda and Farmfoods to stretch every penny.
Budget savvy dad reveals how to make it to payday with £23 ‘survival shop’
UK News 21 April 2026
One of just 40 ever built, a 2024 Bugatti Bolide with 1,578 horsepower and a 236mph top speed has sold at auction in Miami for nearly £4 million with just 77 miles on the clock.
Ultra-rare supercar capable of going from 0–60 mph in 2.2 secs sells for £3.7m
World News 21 April 2026
Wall's claims to have created the world's first high-protein sausage roll, delivering 16g of protein and just 303 calories, now available in Tesco and Morrisons for £1.50.
‘World first’ high protein sausage roll hits UK shelves
UK News 21 April 2026
A student has left shoppers and supermarket staff stunned after getting his clubcard barcode tattooed on his arm so he never has to hunt for discounts again.
Student gets supermarket clubcard barcode tattooed on him
Comedy and Humor 21 April 2026

You Might also Like

A savvy dad has gone viral sharing his budget "survival shop" that feeds a family until payday for just £23, using staples from Aldi, Asda and Farmfoods to stretch every penny.
UK News

Budget savvy dad reveals how to make it to payday with £23 ‘survival shop’

21 April 2026
One of just 40 ever built, a 2024 Bugatti Bolide with 1,578 horsepower and a 236mph top speed has sold at auction in Miami for nearly £4 million with just 77 miles on the clock.
World News

Ultra-rare supercar capable of going from 0–60 mph in 2.2 secs sells for £3.7m

21 April 2026
Wall's claims to have created the world's first high-protein sausage roll, delivering 16g of protein and just 303 calories, now available in Tesco and Morrisons for £1.50.
UK News

‘World first’ high protein sausage roll hits UK shelves

21 April 2026
A student has left shoppers and supermarket staff stunned after getting his clubcard barcode tattooed on his arm so he never has to hunt for discounts again.
Comedy and Humor

Student gets supermarket clubcard barcode tattooed on him

21 April 2026
A young woman told she may not live to 30 after reaching 500lbs has lost 200lbs in seven months - and says she has been given a second chance at life.
Health and Fitness

‘I was trapped at 500lbs – £2,600 Turkey surgery helped me lose 40% of my weight’

21 April 2026
A working mum spends her weekends as a Ms Rachel tribute act and is fully booked through to autumn. Rachel Wilson says one mum cried seeing her autistic son so happy.
Lifestyle

‘I’m a full-time working mum with a VERY unique side hustle on the weekends as a Ms Rachel tribute act’

20 April 2026
Clarkson's Farm fans can now stay in a £109 a night Airbnb right next to Harriet Cowan's cows. The shepherd's hut in Derbyshire is steps from her family's working farm.
Property

Clarkson’s Farm fans can now stay at £109 a night Airbnb next door to Harriet Cowan

20 April 2026
A rare collection of over 70 Cornish trade tokens from the 17th century, used as currency when governments failed to issue small change, is heading to auction with a £15,000 estimate.
UK News

Collection of rare 400-year-old tokens once used as money for sale at £15,000

20 April 2026
//

What’s The Jam is your one stop website for the latest viral and weird news from around the world.

 
Have a story to tell? Hello@whatsthejam.com

Quick Link

  • Customize Interests
  • Bookmarks
  • Write for Us
  • Newsletter
  • About Us

Top Categories

  • UK News
  • World News
  • Latest Videos
  • Lifestyle
  • Super Viral

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

[mc4wp_form]

What's The JamWhat's The Jam
Follow US
© 2023 What's The Jam. All Rights Reserved.
Go to mobile version
adbanner
AdBlock Detected
Our site is an advertising supported site. Please whitelist to support our site.
Okay, I'll Whitelist
Welcome Back!

Sign in to your account

Lost your password?