Greggs fans have claimed the bakery chain has lost its reputation for “affordable prices” after confirming another round of price hikes.
Frustrated shoppers flooded social media after noticing meal deals and other popular products had quietly gone up in price across stores.
The backlash began when a Reddit user shared a post on the r/greggsappreciation page titled: “Reminder: More price increases starting tomorrow!”
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The user claimed Greggs’ standard meal deal had risen from £4 to £4.25, as reported by Whats The Jam.
Meanwhile, the meal deal with a side was said to have increased from £5 to £5.25.
The post also alleged there had been “loads of other increases of around 10p across other products”.
However, shoppers did get one piece of good news, with the popular four sausage rolls deal reportedly dropping back down to £3.95.
Customers quickly piled into the comments to vent their frustration.
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One person wrote: “Greggs prices are absurd for what it is.”
Another user said: “Greggs is slowly pricing themselves out. Something like £2.35 for a steak bake is already a crazy price IMO.”
Someone else added: “I swear I remember you used to be able to get 2 pizza slices for £3 back in the day.”
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A fourth commented: “Greggs would do well to remember what has made them so successful. Half decent food at affordable prices.”
Another shopper wrote: “I feel like Greggs is increasing their price so often. Think I’m out now.”

Others reminisced about the bakery’s cheaper days.
One user joked: “Two pasties for £1 when I was in college… good days.”
Another added: “Remember when Greggs had cheap scran? About 5-10 years ago? Those were good times.”

Greggs said the changes come amid rising costs and inflation pressures affecting the wider food industry.
The bakery chain says it has attempted to limit price rises where possible and has deliberately kept some key value items — including selected bakes and pizza slices — at lower prices.
A Greggs spokesperson said: “We have made small changes to the price of some products in response to rising costs and inflation.
“Our focus remains on offering customers great value and high-quality products across our range, maintaining our value-leading position in the food-to-go market.”
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