By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
What's The JamWhat's The Jam
  • Home
  • Latest News
    • UK News
    • World News
  • Super ViralHot
  • Lifestyle
    • Health and Fitness
    • Photography
    • Property
  • Humor
  • Celebrity
  • Weird
  • Videos
  • All Topics
    • Babies and Kids
    • Celebrity
    • Comedy and Humor
    • Documentary and Reportage
    • Fails
    • Health and Fitness
    • Holidays and Travel
    • Influencers and Models
    • Latest Videos
    • Life Hacks
    • Lifestyle
    • Nature and Wildlife
    • Pets and Animals
    • Photography
    • Property
    • Real Life
    • Sport
    • Strange and Bizarre
    • Super Viral
    • UK News
    • World News
Search
  • Health and Fitness
  • Holidays and Travel
  • Nature and Wildlife
  • Pets and Animals
  • Photography
  • Babies and Kids
  • Comedy and Humor
  • Fails
  • Real Life
  • Strange and Bizarre
  • Submit News
  • Customize Interests
  • Bookmarks
  • Newsletter
  • Who Are We
  • Privacy
  • Terms
  • Write For Us
  • Advertise
  • Contact
© 2023 What's The Jam. All Rights Reserved.
Reading: Gateau superfan forces supermarket giant Morrisons to restock his favourite treat
Share
Notification Show More
Aa
What's The JamWhat's The Jam
Aa
  • News
  • World
  • Viral
  • Funny
  • Weird
  • Celebrity
  • DIY
  • Lifestyle
  • Sport
  • Videos
Search
  • Home
    • News
    • World
    • Super Viral
    • Videos
  • All Topics
    • Babies and Kids
    • Celebrity
    • Comedy and Humor
    • Documentary and Reportage
    • Fails
    • Health and Fitness
    • Holidays and Travel
    • Influencers and Models
    • Life Hacks
    • Lifestyle
    • Nature and Wildlife
    • Pets and Animals
    • Photography
    • Property
    • Real Life
    • Sport
    • Strange and Bizarre
  • Quick Links
    • Customize Interests
    • Bookmarks
    • Privacy Policy
    • Terms of use
    • Write For Us
    • Advertise
    • Contact
Have an existing account? Sign In
Follow US
  • Privacy
  • Terms
  • Write For Us
  • Advertise
  • Contact
© 2023 What's The Jam. All Rights Reserved.
Matt Williams convinced Morrisons to bring back his beloved festival gateau after it was discontinued. His persistence paid off, and now it's back on the shelves! What a sweet victory.
UK News

Gateau superfan forces supermarket giant Morrisons to restock his favourite treat

Charlie Watton
Last updated: 2024/05/02 at 3:22 PM
Charlie Watton
Share
3 Min Read
Matt holding his favourite treat from Morrisons. (Picture: Jam Press)
SHARE

A gateau superfan has celebrated the return of his favourite treat after he persuaded Morrisons to bring it back.

Matt Williams rejoiced when the supermarket giants informed him of the return of the festival gateau that had been taken off the shelves for the last few years.

At the time, the 26-year-old was frustrated after discovering that Morrisons was no longer selling the item.

READ MORE: Internet goes wild for mugshot that looks like ‘Elon Musk’ AND Jay from The Inbetweeners rolled into one

- Advertisement -

In an effort to find out the reasoning behind this, Matt, of Nottinghamshire, contacted the supermarket’s customer service via Twitter (X).

They explained to Matt that the £3.50 was discontinued with the 26-year-old suspecting it be due to low demand.

Not being satisfied with the answer Matt began to pepper Morrisons with messages about the greatness of this particular gateau.

After months of campaigning, Matt began to reside in the fact that he may have to let his love for the treat go.

However, in July last year, he spotted his favourite Festival Gateau back on shelves at his local Morrisons.

- Advertisement -

Matt told What’s The Jam: “I was ecstatic, particularly as it felt like my childhood had been brought back to me.

Matt Williams convinced Morrisons to bring back his beloved festival gateau after it was discontinued. His persistence paid off, and now it's back on the shelves! What a sweet victory.
Matt Williams. (Picture: Jam Press)

“It’s funny how we associate foods with eras of our life, and this is my example of that.

“The day the Festival Gateaux returned to the shelves of my local Morrisons was a glorious one.

- Advertisement -

“I can only liken it to the triumphant return of a prodigal son, or perhaps the discovery of a forgotten stash of chocolate coins.

“A testament to the power of unwavering resolve and a love for all things spongy and delicious.

“The next time you find yourself facing a seemingly insurmountable obstacle, remember the tale of the Festival Gateau.

“With enough perseverance, even the dullest among us can achieve supermarket-related greatness.”

Morrisons were contacted by What’s The Jam for a comment.

A spokesperson for Morrisons stated: “We regularly review our ranges and remove certain lines but on this occasion, it looks like we made a mistake and lots of customers got in touch to ask us to bring back our Festival Gateau.

“We have listened to all this feedback and are pleased to say it is now back in our stores.”

READ MORE: Balenciaga mocked for selling dirty handbag for £8,500

Share this:

  • Facebook
  • X

Have a story to tell? Hello@whatsthejam.com
TAGGED: brands, festive season, food, news, shoppers, uk

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
[mc4wp_form]
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Twitter Copy Link Print
Share
What do you think?
Love0
Sad0
Happy0
Sleepy0
Angry0
Dead0
Wink0
Previous Article Belly dancing at a care center sparks debate: Is it appropriate for seniors? Social media weighs in on the controversial activity. Belly dancer entertains elderly residents at OAP care center: Watch the video
Next Article Rare and powerful: 2014 Lamborghini Veneno Coupe, one of only three made, hits auction with an estimated value over £3m. Super rare Lamborghini – one of only three ever made – for sale…but it will cost you £3.2million
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected

235.3k Followers Like
69.1k Followers Follow
11.6k Followers Pin
56.4k Followers Follow
136k Subscribers Subscribe
4.4k Followers Follow
- Advertisement -
Ad imageAd image

Latest News

Buckingham Palace is hiring a sous chef to cook King Charles' favorite dishes like cheesy baked eggs and pheasant pie at royal events and residences.
Royal family hiring chef to make King’s favourite meals, including pheasant pie and cheesy baked eggs
UK News 5 August 2025
A 1985 Ferrari 288 GTO with just 947 miles is hitting the auction block. One of only seven under 1,000 miles, it’s a rare gem with a 189mph top speed and rich history.
Rare vintage Ferrari with less than 24 miles a year on clock goes on sale for £4m
World News 5 August 2025
A tiny wild otter cub was found snoring in Colchester Zoo’s flamingo enclosure. Named Mingo, he’s now thriving after rescue and rehab at the UK Wild Otter Trust.
Tiny wild otter found snoring in zoo’s flamingo enclosure – and no one knows how he got there
Pets and Animals 5 August 2025
A woman swapped homes with a stranger on Instagram to save £600 on accommodation in Paris. She stayed in a local flat, enjoyed a homey experience, and felt like a local during her trip.
‘I swapped homes with a total stranger from Instagram to save £600 on hotel costs’
Holidays and Travel 5 August 2025

You Might also Like

Buckingham Palace is hiring a sous chef to cook King Charles' favorite dishes like cheesy baked eggs and pheasant pie at royal events and residences.
UK News

Royal family hiring chef to make King’s favourite meals, including pheasant pie and cheesy baked eggs

5 August 2025
A 1985 Ferrari 288 GTO with just 947 miles is hitting the auction block. One of only seven under 1,000 miles, it’s a rare gem with a 189mph top speed and rich history.
World News

Rare vintage Ferrari with less than 24 miles a year on clock goes on sale for £4m

5 August 2025
A tiny wild otter cub was found snoring in Colchester Zoo’s flamingo enclosure. Named Mingo, he’s now thriving after rescue and rehab at the UK Wild Otter Trust.
Pets and Animals

Tiny wild otter found snoring in zoo’s flamingo enclosure – and no one knows how he got there

5 August 2025
A St. Augustine officer wrestled a "super mad" alligator out of a swimming pool and strapped it into his car for relocation to a nearby pond, as seen in bodycam footage.
World News

Two old ladies brawl in shop ‘over last pack of cigs’

5 August 2025
Scientists spotted a starfish 1,200m deep in the South Atlantic with folds resembling Patrick Star’s bum, sparking laughs during a Schmidt Ocean Institute expedition.
World News

Scientists discover starfish with ‘bum’ like Patrick Star from SpongeBob

4 August 2025
A rare first edition of John Gould's The Birds of Great Britain, featuring 367 hand-coloured lithographs, is up for sale at £35,000 in North Yorkshire this August.
UK News

Rare first edition of landmark 19th century book goes on sale for £35,000

4 August 2025
A cat named Nub Tang went viral after being 'arrested' for attacking police officers, posing for a mugshot, and later giving birth to a litter of kittens.
World News

Cat’s mugshot goes viral after feisty feline arrested for attacking cops

4 August 2025
A rare 2017 Ferrari LaFerrari Aperta, faster than a Bugatti Veyron and with just 2,300 miles, is set to sell for £5.5m at RM Sotheby’s Monterey auction this August.
World News

Rapid Ferrari that eclipses the Bugatti Veyron in speed goes on sale for £5.5m

4 August 2025
//

What’s The Jam is your one stop website for the latest viral and weird news from around the world.

 
Have a story to tell? Hello@whatsthejam.com

Quick Link

  • Customize Interests
  • Bookmarks
  • Write for Us
  • Newsletter
  • About Us

Top Categories

  • UK News
  • World News
  • Latest Videos
  • Lifestyle
  • Super Viral

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

[mc4wp_form]

What's The JamWhat's The Jam
Follow US
© 2023 What's The Jam. All Rights Reserved.
Go to mobile version
adbanner
AdBlock Detected
Our site is an advertising supported site. Please whitelist to support our site.
Okay, I'll Whitelist
Welcome Back!

Sign in to your account

Lost your password?