Bargain-hunting customers swarmed to a Morrisons reduced food trolley as soon as it got on the shop floor.
Shopper, Maria Jones, was left shocked by the number of people clambering over one another to grab the cheaper deals.
The 35-year-old said between 5:30pm and 6pm everyday trollies are put out by members of staff with reduced items.
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The bakery, groceries and meat aisle will all have items that are going out of date or damaged with the price reduced.
Each day, the trolley will be met by a frenzy of customers trying to save on their shopping.
The group can be seen grabbing items that were stickered for as cheap as 5p.
It happened at Morrisons, on Ridgeway Drive, Stoke-on-Trent.
Maria told What’s The Jam: ”I have never seen anything like this.
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“It is very sad to see.
“The customers were almost fighting over reduced food.
“There is usually a queue of people at different parts of the shop.
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“This occurs every day around 5:30pm and 6pm.
“This was not filmed to shame anyone, but the opposite, to show the cost-of-living crisis currently in the UK.”
Members of the public were left shocked by the crazy scenes.
One stated: “Well done, you saved 30p.”
Matthew added: “All that for 40p off and it will be out of date tomorrow.”
Another said: “Same time everyday.”
One other stated: “Cost of living crisis, I’ve seen this in Asda too.”
Another said: “Happens in every Morrisons at like 5pm, 6pm and it’s always the same people.”
Morrisons have been approached for comment.