Chelsea is offering a bottomless brunch with fizz and foot-long hot dogs on match days.
The all-you-can-eat-and-drink event lasts for two hours before kick-off.
For the £170 price, fans can also tuck in during the 15 minute half time break.
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And they can also carry on for an hour after the game.
As well as prosecco, beers and wine are also available.
The hot dogs are served with scrambled egg, bacon bits, avocado toppings and served with waffle fries.
It is a far cry from the usual pint and a pie in the concourses traditionally enjoyed by fans,
The Bridge Brunch Club takes place at Stamford Bridge but only at Chelsea Women’s team games.
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The website reads: “The Bridge Brunch Club package caters for those wishing to enjoy more than just the 90 minutes of football, with Club Chelsea hospitality provided two hours pre-match and one hour post-game.
“This package includes, prosecco cocktail station, beer, wine, soft and hot drinks.
“Interactive Chef-led gourmet ‘foot-long’ hot-dog stations with a range of brunch themed toppings, including scrambled egg, bacon bits, avocado and served with waffle fries.
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“Informal, unallocated seating within the lounge, mix of high and low tables.
“In-room sound system, with a Chelsea playlist to provide atmosphere and entertainment throughout the day.
“Padded seats are located within a shared stand, so you feel truly embedded in the atmosphere.
“All guests will also receive an official matchday programme to take home.”
Supporter David said: “What could possibly go wrong?”
Another football fan said: “Not a Chelsea fan but if there is anything to change that.”
Tara said: ”If only this was at the Emirates.”
Lia said: “This is the smartest thing ever.”
Gabriella said: “God I need other teams to start offering this.”
The club’s next match is against Arsenal Women in the Women’s Super League on Sunday 26 January, as reported by What’s The Jam.
Chelsea are currently top of the WSL.
Their squad includes England Lionesses Lauren James, Lucy Bronze and Millie Bright.
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