A super cute sausage dog has become a department store chain’s Christmas mascot.
The short-haired dachshund – Bobby Dassler – has a devoted online following.
But he now fronts the Brown Thomas’ biggest seasonal rollout yet.
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The luxury chain has two stores in Dublin and three others in Cork, Galway and Limerick.
A spokesperson told What’s The Jam: “Bobby’s personality and presence capture the magic of Christmas perfectly.
“He’s brought real joy to this year’s campaign.”
The stylish pup founded The Sausage Social, a monthly dachshund meet-up that now draws more than 65 doxies and their owners.
He has also appeared on RTÉ and become a familiar favourite across Dublin’s galleries, boutiques, cafés and festivals.
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This year, Bobby takes centre stage in Brown Thomas adverts, enchanting window displays and festive events that have already captured public attention.”
Following the campaign launch, Bobby and his owner were invited onto Rebecca & Brendan on 98FM to chat about his sudden rise to national fame.
The project also marks a milestone for animal talent in Irish advertising, showcasing how pets can take centre stage in premium brand storytelling.
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