A woman who runs a ‘cuddling salon’ claims her business is so popular there’s even a wait list.
Aleksandra Kasperek first decided to launch the unusual venture after reading about a similar idea online.
The business opened its doors just two years ago but already has a steady client base – especially among those aged 40-60.
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For National Cuddle Up Day (6 January), Aleksandra reveals how it all works – such as each customer being asked to shower on site and read a set of ‘hug rules’ before the session begins.
“I love new challenges and experiences, I like to create something new,” Aleksandra told What’s The Jam.
“There is really great interest in the salon, I didn’t expect there would be so many people interested.
“Although it is sad how many people are lonely and not heard.
“Due to high demand, appointments must even be made several days in advance.”
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The cuddling sessions begin with a greeting, shaking hands, introductions and a gentle hug.
Then, each client shares their specific needs and reason for attending the session so that Aleksandra can tailor it to them.
The founder of Ania Od Przytulania, which is based in Poland, said: “After introducing myself, I ask the client about his [or her] health condition, whether they have a sore throat, a runny nose, whether he [or she] is under the influence of alcohol or other psychoactive substances.
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“Then I give the client the hug rules to read.
“Then they indicate a place to prepare for the session, the client takes a shower and changes into the robe prepare for them.
“Before I start hugging, I ask the client why he [or she] came to me and how I can help them.
“During cuddling sessions, I not only hug clients but also conduct professional coaching sessions with them.
“Clients tell me about their problems but also about pleasant experiences to talk about, they want to feel important and appreciated.
“I have a large group of regular clients, they usually come once a week for an hour.”
“Some clients of the cuddling salon are people who have had traumas, fears of emotional closeness, sometimes also of sexual closeness.
“They are looking for help, understanding and support.
“Ladies who have experienced physical violence from their partners come to me.
“Thanks to hug therapy, they learn again that touch is not only associated with physical pain, but touch is something nice, pleasant and soothing.
“That by properly stimulating the sense of touch, cares and worries disappear and life becomes beautiful and safe again.”
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