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A devoted husband queued for 12 hours so his wife could snap up a discounted Chanel bag at a Knightsbridge flash sale - as over 2,000 shoppers caused chaos outside.
Lifestyle

HUSBAND queues 12 HOURS for wife’s discount Chanel bag

Charlie Watton
Last updated: 2026/09/28 at 6:03 PM
Charlie Watton
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4 Min Read
Two men at the front of the queue reveal they arrived at 9pm the night before. (Jam Press/Sellier)
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A woman got her husband to queue in line for 12 hours in order to get her a discounted Chanel bag from a flash sale.

Over 2,000 shoppers descended onto one luxury resale store to snap up designer bags at a cut price.

Chanel, Hermès and Louis Vuitton bags were all on the market for less than £2,500.

READ MORE: ‘I fed my family for a week on one £25 shop – and it ISN’T a budget store’

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The sale took place at Sellier, Knightsbridge, London, as reported by Whats The Jam.

The queue stretched around the street corner on 26 Sep, sending the local area into chaos.

A number of blokes were tasked with standing in the queue for their other halves with one husband waiting for an incredible 12 hours.

Just before the doors opened, the wife made a quick switcheroo with her partner to take his place in the queue and secure her dream bag.

A devoted husband queued for 12 hours so his wife could snap up a discounted Chanel bag at a Knightsbridge flash sale - as over 2,000 shoppers caused chaos outside.
The queue for a discounted Chanel bag during a flash sale. (Jam Press/Sellier)

The happy wife said: “My partner bless him, he’s been here since half 11.

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“I pulled up about two minutes ago, jumped out and switched over.

“He’s a good egg.”

Two men at the front of the queue also revealed that they had arrived at 9pm the night before.

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(Jam Press/Sellier)
(Jam Press/Sellier)

The pair patiently waited until the doors opened to secure the designer bags their partners had requested.

Whalid, from London, said: “We’ve been here since 9pm last night.

“Either looking at the big jumbo, the jumbo Chanel, or there’s one little Chanel – I don’t know the name of it but the missus sent me a picture.

“She said it looks nice, so…”

Another devoted woman joined the line at 2am straight from a nightclub.

She said: “I went to a nightclub last night, as you can see from my makeup.

(Jam Press/Sellier)
(Jam Press/Sellier)

“My partner dropped me outside at 2am.

“I had to change my clothes – but it was well worth it honestly.

“I’m 56 I got my first Chanel.”

The firesale attracted shoppers from all over with one couple even coming straight from France to snap up the bargains.

The pair from Marseille made the 600 mile journey to join the queue at 2am with zero sleep.

Members of the public were blown away by the devotion shown by husbands at the sale.

A devoted husband queued for 12 hours so his wife could snap up a discounted Chanel bag at a Knightsbridge flash sale - as over 2,000 shoppers caused chaos outside.
The queue for a discounted Chanel bag during a flash sale. (Jam Press/Sellier)

“I was stood next to a gentleman who also queued for 9 hours, and got his wife’s first choice blue Chanel flap bag.

“Lots of men queuing for their women – putting others to shame! Was lovely to see,” said Natalie.

Someone else said: “Lol…the epitome of if he wanted to he would! She has a good man!”

Another person said: “Oh dang good men still exist. That’s good to know!”

A devoted husband queued for 12 hours so his wife could snap up a discounted Chanel bag at a Knightsbridge flash sale - as over 2,000 shoppers caused chaos outside.
Social media comment on the post. (Picture: Jam Press)

“All other husbands should learn from them,” said another viewer.

“That’s adorable,” said Daisy

Paula added: “Bless her and him x.”

A devoted husband queued for 12 hours so his wife could snap up a discounted Chanel bag at a Knightsbridge flash sale - as over 2,000 shoppers caused chaos outside.
Social media comment on the post. (Picture: Jam Press)

Someone else said: “The men are killing it, sweethearts all of them.”

READ MORE: ‘I met my husband on TikTok, people say he’ll leave once he has British CITIZENSHIP’

Have a story to tell? Hello@whatsthejam.com
TAGGED: Adorable, couple, Fashion, Lifestyle, London, news, shocking, uk, Video, Viral

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