Members of public baffled by everyday ‘essential’ fashion – including man wearing Scotch-brite sponge dress and woman doing food shop with oversized Post-It note bag
Shoppers were left baffled by a man spotted dressed as a Scotch-brite sponge and a woman with a huge Post-it note.
The bizarrely-clad fella stopped members of the public in their tracks.
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He was seen wearing a bright yellow dress with hundreds of scouring pads lining it, paired with sunglasses and rubber gloves.
People were also confused by a woman with another oversized ‘daily essential’.
She was seen carrying a bright yellow Post-it-note-shaped bag with smaller versions of the handy reminder stickers attached to it.
The lady was seen walking up an escalator and shopping for fruit, while clutching the oversized accessory.
The bag appears to have the woman’s shopping list written on normal-size Post-it notes.
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The pair were spotted in Singapore.
A video shared on @itsallmaad Instagram has captured over 162K views.
One viewer commented “Clearly for show and tell at school. I was waiting for aliens to pop out of the fruit.
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“@monetxchange soak, soak it up
“I gotta respect I kinda dig it.
The stunt is part of leading e-commerce platform Lazada’s campaign that redefines fashion as essential.
The brand is transforming everyday items into fashionable statements.
Executive creative director, Guilherme Machado, said: “Lazada is one of the biggest platforms for daily essentials—but they offer so much more. From essentials to fashion, you can shop for anything at Lazada.
“To spread the word and really get people paying attention to it, we decided the best move was to make a fashion statement – just as how fashion brands would do it – because fashion is an essential, too.
“By taking everyday items and carefully crafting them into couture, streetwear, and hype pieces that took to the Internet and the streets, we’re taking the perception of Lazada’s offerings and flipping it head on.
“We had so much fun working with the clients on this piece.
“Getting the positive responses from Singapore’s trendsetters and fashionistas, who took it online and onto the streets of Singapore, has also been so rewarding.”
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