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A new extreme winter trend called ice floating is going viral - thrill-seekers in red suits dive into freezing Arctic waters in Russia for the ultimate icy adventure.
World News

Extreme ‘ice floaters’ hold hands as glacier splits apart

Almara Abgarian
Last updated: 2025/11/05 at 9:23 AM
Almara Abgarian
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3 Min Read
Ice floaters dressed in thick red suits hold hands as the glacier splits apart. (Jam Press/@icefloating_vl)
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If you like cold bath plunges but fancy a challenge this winter, there’s a new extreme sport to try: ice floating.

Social media users are raving over the “sick” activity – which sees people dressing up as “pizza pockets for polar bears” in thick red suits – before hopping into Arctic waters.

Terrifying – or mesmerising, depending on how you see it – videos show as humans play, jump and float around in ice pockets.

READ MORE: Ballerina balances on pointed toes across seven CHAMPAGNE BOTTLES while dressed as a cat

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The clips have over hundreds of thousands of likes.

One particularly shocking moment shows two people lying on a sliver of ice, holding hands, as it suddenly starts to move with the water.

Photos show them another pair casually lying on the ice with the word ‘Love’ spelt out between them.

(Jam Press/@icefloating_vl)

“Is it just me, or does this look like the thing I would never want to do?” said one viewer.

Social media comment on the post of A new extreme winter trend called ice floating is going viral - thrill-seekers in red suits dive into freezing Arctic waters in Russia for the ultimate icy adventure.
Social media comment on the post. (Picture: Jam Press)

Kenni added, “When the plans finally make it out of the group chat.”

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“Teletubbies on ice,” joked someone else.

Tanny said: “Sick! Totally on my to-do list.”

“Pizza pockets for polar bears,” said someone else.

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Social media comment on the post of A new extreme winter trend called ice floating is going viral - thrill-seekers in red suits dive into freezing Arctic waters in Russia for the ultimate icy adventure.
Social media comment on the post. (Picture: Jam Press)

The ice floating season in Primorsky Krai, Russia, begins in December and runs until April, with a bay chosen by the team in Russky Island in the Sea of Japan, depending on the conditions.

“This entertainment is completely safe if you follow safety precautions, go through the briefing, prepare the right warm clothes for swimming, and always accompanied by an experienced instructor and certified lifeguards on the shore,” Ice Floating in Vladivostok told What’s The Jam.

A new extreme winter trend called ice floating is going viral - thrill-seekers in red suits dive into freezing Arctic waters in Russia for the ultimate icy adventure.
Ice floaters dressed in thick red suits hop into Arctic waters. (Jam Press/@icefloating_vl)

“We are the first in the Far East to organise ice floating.

“Nowadays, this is a trendy activity that is gaining popularity in our region.

“In Vladivostok, we have beautiful ice, and we can not only swim in the water but also walk on the ice and jump into the water.

“This is a new variation of ice floating, which is more active and combines walking on ice and swimming in the cold sea.

“It is called ice walking.”

READ MORE: Pagani being auctioned for £4.5m – a profit of £1.6m in just five years…and Dwayne Johnson and Mark Zuckerberg have one too

A new extreme winter trend called ice floating is going viral - thrill-seekers in red suits dive into freezing Arctic waters in Russia for the ultimate icy adventure.
Ice floaters dressed in thick red suits hop into Arctic waters. (Jam Press/@icefloating_vl)
A new extreme winter trend called ice floating is going viral - thrill-seekers in red suits dive into freezing Arctic waters in Russia for the ultimate icy adventure.
Ice floaters dressed in thick red suits hop into Arctic waters. (Jam Press/@icefloating_vl)

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TAGGED: Adventure, holidays, Russia, shocking, Vacation, Video, Viral

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