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Reading: Yorkshire pudding addict – who eats 20 a day – smuggles pocketfuls of them into TV studios whilst filming gameshow
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Yorkshire pudding superfan Jake Farrar smuggled his beloved snack into TV studios while filming ITV’s new game show ‘99 to Beat’ - hopes to win £25k to open Pud restaurant.
UK News

Yorkshire pudding addict – who eats 20 a day – smuggles pocketfuls of them into TV studios whilst filming gameshow

Charlie Watton
Last updated: 2025/03/21 at 12:51 PM
Charlie Watton
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3 Min Read
Jake Farrar eating Yorkshire puddings. (Jam Press/@theoriginaljaffa)
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A Yorkshire pudding addict – who eats 20 a day – smuggled pocketfuls of them into TV studios whilst filming for a new game show.

Jake Farrar is set to star in ITV’s brand-new Squid Game-inspired gameshow ‘99 to Beat’.

A total of 100 contestants will take part in quirky games with the aim of not coming last, or they will be eliminated.

READ MORE: War hero’s medals returned to grateful family by eagle-eyed antiques dealer

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The winner of the show will walk away with a whopping £25,000 prize.

Unfortunately for Jake, 28, on his first day at Shinfield Studios, in Reading, he noticed they had not catered to his addiction.

Yorkshire pudding superfan Jake Farrar smuggled his beloved snack into TV studios while filming ITV’s new game show ‘99 to Beat’ - hopes to win £25k to open Pud restaurant.
Jake hiding the yorkshire puddings in his pockets. (Jam Press/@theoriginaljaffa)

Wanting to be the best version of himself for the show’s debut, he smuggled in a load of Yorkshire puddings to get his fix.

The father-of-three, of Middlesbrough, has three entire shelves of his fridge freezer stacked with the beloved item.

Jake has his eyes set on the prize which he is hoping to use to open his own Yorkshire pudding-themed restaurant.

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Yorkshire pudding superfan Jake Farrar smuggled his beloved snack into TV studios while filming ITV’s new game show ‘99 to Beat’ - hopes to win £25k to open Pud restaurant.
Jake behind the scenes of 99 to Beat. (Jam Press/@theoriginaljaffa)

The show is hosted by brothers Adam and Ryan Thomas, siblings of Love Island’s Scott Thomas.

The eight-part series will premiere at 6pm on ITV tomorrow (22 Mar).

“I had a couple in my backpack, but I felt like I was on rations, they didn’t provide any with the catering,” Jake Farrar told What’s The Jam.

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Yorkshire pudding superfan Jake Farrar smuggled his beloved snack into TV studios while filming ITV’s new game show ‘99 to Beat’ - hopes to win £25k to open Pud restaurant.
Jake Farrar eating Yorkshire puddings. (Jam Press/@theoriginaljaffa)

“I go through at least 20 a day, so it was a shock to the system when they didn’t provide any.

“I’ve now planned to keep a few Yorkshire puddings in my pocket for energy.

“My passion and my eyes on the prize mentality will give me the edge and the drive over my competitors.

Yorkshire pudding superfan Jake Farrar smuggled his beloved snack into TV studios while filming ITV’s new game show ‘99 to Beat’ - hopes to win £25k to open Pud restaurant.
Jake Farrar on ITV’s This Morning. (Jam Press/@theoriginaljaffa)

“If I won the money I would love to set up my own Yorkshire pudding-inspired restaurant where every dish from starters to mains to desserts is inspired by Yorkshire puddings and if there’s a little left I’d take my kids to Disneyland.

“My restaurant would be called The Family Pud Club.

(Jam Press/@theoriginaljaffa)

“They can literally be used for anything.

“One of my favourites is to use them to be mini Shepherds pies but I’ll have them with curry’s, chips and I’ve turned them into a pizza before.”

READ MORE: Easter eggs costing just £4.49 have security tags on them to thwart shoplifters

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