Walkers has given one of its most popular crisp flavours a major makeover by launching it in two new formats.
The snack giant has expanded its iconic Sensations Thai Sweet Chilli range with wavy cut and poppadoms, giving fans two fresh ways to enjoy the much-loved flavour.
The new crisps have now arrived on shelves at major UK supermarkets, including Tesco and Morrisons, with both carrying a recommended retail price of £2.50.
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The launch sees Walkers’ signature sweet and tangy Thai Sweet Chilli seasoning paired with two different textures, as reported by What’s The Jam.
The Wavy Cut version features deep ridges designed to hold more flavour, similar to the Walkers Max range.
Meanwhile, the poppadoms are made from a blend of potato and gram flour, creating a lighter, crispier snack inspired by traditional poppadoms.
Originally launched in 2002, Sensations Thai Sweet Chilli has quickly become one of Walkers’ most successful premium sharing flavours.
Alongside the new products, Walkers has also unveiled refreshed packaging featuring a modernised logo that will be rolled out across the full Sensations range by the end of the year.
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Wayne Newton, Senior Marketing Director at PepsiCo, said the brand knew Thai Sweet Chilli had become “a true icon” of the premium sharing category, making the expansion into new formats “the natural next step”.
The new crisps have already started appearing on supermarket shelves, with popular a popular food page sharing a first look on Instagram.
One person commented: “I literally love every crisp post I see and these ones are a definite need!!”
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A third simply said: “Looks good.”
Another wrote: “Extra ridge… extra flavour.”
The new Sensations Thai Sweet Chilli Wavy Cut and Poppadoms are available now from major supermarkets for £2.50 a bag.
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