Urban Outfitters has been mocked for selling a top that looks like its from Cbeebies show Balamory.
It is selling a green BDG Denver Stripe Polo Cardigan priced at £29.
It is currently being sold at a discount price down from £39.
READ MORE: Currys enlist Gen Z employee to write script for hilarious advert
It’s available in blue and yellow too, and comes in sizes XS- XL.
But it resembles the zip-up jumper worn by Miss Hoolie in Balamory.
Shoppers and fans of the kids show were quick to spot the similarity, as reported on What’s The Jam.
One said: “Urban Outfitters Giving Balamory.”
David said: “Miss Hoolie.”
Rosey said: “Always knew she was ahead of her time.”
Zee said: “Help I bought this the other day.”
Mia said: “Stop.”
Jason added: “I remember having this exact DVD.”
Balamory was a programme aimed at pre-school children.
It featured a fictitious small island community in Scotland.
The show ran from 2002 to 2005.
Miss Hoolie – played by Julie Wilson Nimmo – was the Balamory Nursery teacher.