Ministry of Sound has been mocked by clubbers and branded “boring” for hosting sober raves.
With the clubbing industry facing a decline, the popular nightclub has attempted to bring in a new clientele.
The famous nightspot will be hosting a long line of events dubbed ‘sober raves’.
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Kicking off in May, they will run until November.
Punters will be unable to purchase alcohol at the event.
Low or no alcohol beer, mushroom and CBD drinks curated by bar manager Laura Andrijauskaite, will be served at the event.
The raves will be headlined by DRIIA who has had her own positive sober raving experiences.
The decision was made to open up the world of clubbing to sober or sober curious punters.
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The events hope to achieve the fun of a Saturday night out without the Sunday morning hangover.
All of the events will take place during the day to ensure dancers get a good night’s sleep.
The first rave starts on 11 May, as reported by What’s The Jam.
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Brits have been left divided by the events at the club, in Elephant and Castle, Southwark, south London.
Saad Ganter said: “Can you make clubbing even more boring?”
Paul Mulvey added: “I don’t even drink and this sounds awful.
“Jesus who’d wanna be surrounded in a club by sober people?”
Yet Chris said: “Great idea!
“Not sure why people really feel the necessity to drink or consume substances to party and dance.”
Another said: “Such a Gen Z idea.”
One other stated: “£8 for a small bottle of water instead.”
Matt Long, Club Director at Ministry of Sound, said: “At Ministry of Sound, our egalitarian roots have always led to positive change.
“For the growing number of us that are ‘sober curious’ we know what our patrons want, more inclusive nightlife experiences.
“Our daytime raves and ‘No and Low’ alcohol range cater to a growing community, like us, who believe that clubbing should be about connection, energy, and making memories.
“Whether you’re sipping a zero-proof mocktail or a low-alcohol beer.”
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