B&M has been slammed for selling Easter eggs in December.
The budget chain wedged the sweet treats amongst Christmas selection boxes.
Packets of Creme Eggs, Mini Eggs chocolate bars, and Milky Bar mini eggs have appeared on the shelves over three months early.
Easter Sunday is on 31 March next year.
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It is 13 weeks and six days after Christmas Day.
Kiacsa Arnold spotted the Easter treats in her local store in Birmingham.
She fumed that B&M has Easter eggs in already
“Among the Christmas chocolates.”
Michael Purvis noticed them in South Shields branch, Tyne and Wear
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He joked: “Merry Easter everyone.”
Catherine Ashworth called the move: “Terrible.”
Emily Lickley said: “Didnt know it was boxing day.”
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Sara Powell said: “What? Really that’s ridiculous.”
Harrison Lewis said: “We haven’t even started with Christmas.”
Amy Brown said: “Why is the world going so fast?”
B&M has been contacted for comment.
