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Reading: Kevin Keegan auctions off his iconic Harley Davidson whilst battling stage four cancer
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Kevin Keegan is auctioning his Newcastle United-liveried 1990 Harley-Davidson Sportster to raise funds for Cancer Research UK following his stage four cancer diagnosis.
UK News

Kevin Keegan auctions off his iconic Harley Davidson whilst battling stage four cancer

Charlie Watton
Last updated: 2026/06/04 at 1:50 PM
Charlie Watton
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Kevin Keegan's Harley Davidson. (Jam Press/H&H Classics)
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The 75-year-old footballing legend recently opened up about his tragic diagnosis after being admitted to hospital at the start of the year.

Heartbreakingly, King Kev was informed that the abdominal symptoms he was dealing with were due to stage four cancer.

Now, in a bid to raise money for Cancer Research UK, one of England’s greatest ever footballers is selling his prized motorbike.

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The eye-catching 1990 Harley-Davidson Sportster was bought by the former England gaffer during his first managerial spell at Newcastle.

The motorbike, offered with no reserve, will head under the hammer on 22 Jul, as reported by Need To Know.

Kevin Keegan is auctioning his Newcastle United-liveried 1990 Harley-Davidson Sportster to raise funds for Cancer Research UK following his stage four cancer diagnosis.
A signed photograph of Kevin Keegan posing with his Harley-Davidson motorcycle. (Jam Press/H&H Classics)

H&H Classics will auction off the Sportster at the National Motorcycle Museum, Solihull – with a percentage of the proceeds donated to Cancer Research UK.

King Kev bought the bike from a Harley-Davidson dealership in Newcastle before having it re-finished to his liking.

The Sportster has a unique Newcastle United FC themed livery – commissioned by the two time Balon d’Or winner to celebrate his time at the club.

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It has a blistering top speed of 110mph and is powered by a 1,202cc air-cooled, 45-degree V-twin Evolution engine.

Kevin Keegan is auctioning his Newcastle United-liveried 1990 Harley-Davidson Sportster to raise funds for Cancer Research UK following his stage four cancer diagnosis.
A signed photograph of Kevin Keegan posing with his Harley-Davidson motorcycle. (Jam Press/H&H Classics)

For the first years of its life, the bike was displayed at the Newcastle Breweries Museum, who were a major sponsor of Newcastle United at the time.

It was then moved and placed on a purpose-built plinth in Kevin’s office at home.

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The Harley has a number of custom features including drag bars, billet levers and switchgear, a single saddle and a shortened rear mudguard.

The lucky buyer will also receive a signed photo of Kevin on the pitch at St James Park, a letter of provenance and a current V5C.

Kevin Keegan is auctioning his Newcastle United-liveried 1990 Harley-Davidson Sportster to raise funds for Cancer Research UK following his stage four cancer diagnosis.
Kevin Keegan’s Harley Davidson. (Jam Press/H&H Classics)

Ian Cunningham, senior motorcycle specialist at H&H Classics, said: “This Kevin Keegan owned Harley-Davidson Sportster is a fantastic collector’s item and we’re honoured to be auctioning it.

“Kevin Keegan is one of the country’s most influential football figures and, of course, has very strong ties to Newcastle United, delivering them success as a player and a manager.

“We expect there will be a lot of interest in this very special Harley-Davidson.

“It’s not every day that a motorbike comes to market boasting such a rare convergence of motorcycling heritage, football history and celebrity ownership.”

READ MORE: Rival bakery chain takes on Greggs with nostalgic menu of 70s-inspired sweet treats

Kevin Keegan is auctioning his Newcastle United-liveried 1990 Harley-Davidson Sportster to raise funds for Cancer Research UK following his stage four cancer diagnosis.
Kevin Keegan’s Harley Davidson. (Jam Press/H&H Classics)
Kevin Keegan is auctioning his Newcastle United-liveried 1990 Harley-Davidson Sportster to raise funds for Cancer Research UK following his stage four cancer diagnosis.
Kevin Keegan’s Harley Davidson. (Jam Press/H&H Classics)
Kevin Keegan is auctioning his Newcastle United-liveried 1990 Harley-Davidson Sportster to raise funds for Cancer Research UK following his stage four cancer diagnosis.
Kevin Keegan’s Harley Davidson. (Jam Press/H&H Classics)
Kevin Keegan is auctioning his Newcastle United-liveried 1990 Harley-Davidson Sportster to raise funds for Cancer Research UK following his stage four cancer diagnosis.
Kevin Keegan’s Harley Davidson. (Jam Press/H&H Classics)
Kevin Keegan is auctioning his Newcastle United-liveried 1990 Harley-Davidson Sportster to raise funds for Cancer Research UK following his stage four cancer diagnosis.
Kevin Keegan’s Harley Davidson. (Jam Press/H&H Classics)
Kevin Keegan is auctioning his Newcastle United-liveried 1990 Harley-Davidson Sportster to raise funds for Cancer Research UK following his stage four cancer diagnosis.
Kevin Keegan’s Harley Davidson. (Jam Press/H&H Classics)
Kevin Keegan is auctioning his Newcastle United-liveried 1990 Harley-Davidson Sportster to raise funds for Cancer Research UK following his stage four cancer diagnosis.
Kevin Keegan’s Harley Davidson. (Jam Press/H&H Classics)

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